Journal Article10.1007/S12652-021-03472-7
Influence of emotional expression in online comments on consumers' perception
Jingfeng Zhao,Yan Li +1 more
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TL;DR: In this article, the authors constructed a technical acceptance model and an experimental hypothetical model of emotional expression in online reviews on consumer perception, and the results show that the influencing factors of various dimensions in online online reviews are positively correlated with consumer perception.
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Abstract: With the development of the Internet, the number of online users and the phenomenon of online shopping are increasing rapidly. Online shopping has greatly enriched our daily lives, but there are also some shortcomings in online shopping, such as quality problems, color differences, etc. Therefore, in online shopping, consumers pay more and more attention to online reviews of products, and serve as a reference for information before shopping to guide consumers' shopping behavior. Online reviews are not only judgments on merchants and products, but also can stimulate consumers to produce consumer behaviors, enhance shopping willingness, and improve consumer perception to a certain extent. Based on the theory of planned behavior and the theory of emotional orientation in online reviews, this paper constructs a technical acceptance model and an experimental hypothetical model of emotional expression in online reviews on consumer perception. Six aspects of data are selected, including emotional expression in online reviews. The number, quality and attitude of the reviews, consumer perception of trust tendencies, involvement and perceived risk, through the use of reliability and validity analysis, correlation analysis and regression analysis, analysis and summary of the emotional expression of online reviews Influencing factors and extent of consumer perception. In the experimental model verification, the P values are all less than 0.05, which has significant statistical significance. The results show that the influencing factors of various dimensions in online online reviews are positively correlated with consumer perception.
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Citations
The Impact of Contradictory Online Reviews on Consumer Online Purchase Decision: Experimental Evidence From China
Le Bo,Xiaoli Yang +1 more
TL;DR: Wang et al. as discussed by the authors examined how CORs affected consumers' online purchase decisions from two dimensions: proportion of positive and negative reviews and emotional arousal, and found that CORs have a significant negative impact on consumers' purchase online decision, and CORs affect consumers’ online purchase decision by affecting perceived risk.
5
Discovering e-commerce user groups from online comments: An emotional correlation analysis-based clustering method
Jia Ke,Ying Wang,Mingyue Fan,Xiaojun Chen,Wenlong Zhang,Jianping Gou +5 more
TL;DR: This study integrates emotional correlation analysis and Self-Organizing Map (SOM) to efficiently mine user clusters and characteristics from e-commerce reviews, achieving an average precision of 0.71 in Amazon book reviews, aiding precision marketing.
4
The effect of online review and interaction on value co-creation in tourism virtual community
Yingying Gu,Jianbin Zhu +1 more
TL;DR: It was found that online reviews have two dimensions of characteristics, content and attributes, which have a positive effect on user engagement, in turn, user engagement itself has a positive influence on recommendation behavior.
3
The underestimated online clout of hotel location factors: spillover effect of online restaurant ratings on hotel ratings
Fumin Deng,Xia Gong,Peng Luo,Xuedong Liang +3 more
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