India was ranked 120th by World Bank from a list of 131 countries as far as female workforce participation in 2017 is concerned (Venkatesh, 2017). Looking at it from a demographic level, there are only a few states which have a women workforce larger than the men workforce. The low percentage of working women is both a social and economic loss. According to a survey, it was seen that working women form an integral part of the junior management level comprising 16%, while women comprise only 4% each at the middle and senior levels and as far as organizational leadership positions (CEOs) are concerned they represent only 1%. This suggests that that women’s entry is proportionately large but their progression is very slow (Center for Social Research, 2009). Interestingly, there has been little research done in India around the impact of the challenges that women employees in the managerial cadre face which subsequently has a negative influence on their productivity and efficiency. During the course of this research, external factors such as the glass ceiling, discrimination at the work place, unfriendly organizational policies or internal factors like work-life balance, personal capability and perception and family and also societal factors were identified which present a challenge for women employees. The study aims to investigate the impact of these factors on women employees in terms of their efficiency and productivity ( Jamali D. , 2006). The research would be conducted for women employees in the managerial cadre in the IT, Civil and Electronics sectors across the country.

/pdf/challenges-of-women-employees-in-the-managerial-cadre-in-2qyjpj9d79.pdf

Challenges of Women Employees in the Managerial Cadre in Indian IT, Civil and Electronics Industry: An Analysis

Tujuan penelitian ini adalah untuk menguji faktor-faktor yang mempengaruhi niat untuk menggunakan sistem  e-commerce. Penelitian ini dilakukan di Fakultas Ekonomi dan Bisnis Universitas Brawijaya Malang dengan menggunakan metode survei. Peneliti memperoleh  respon sebanyak 225  mahasiswa Jurusan Akuntansi yang menggunakan layanan sistem e-commerce. Peneliti menggunakan Partial Least Square  (PLS) untuk menguji data penelitian. Hasil pengujian untuk model ini menunjukkan bahwa konstruk kepercayaan, persepsi manfaat, dan persepsi kontrol perilaku berpengaruh terhadap niat penggunaan sistem  e-commerce. Sebaliknya, konstruk persepsi resiko tidak berpengaruh terhadap niat penggunaan sistem  e-commerce. Hal ini berarti bahwa niat untuk menggunakan sistem e-commerce dipengaruhi oleh kepercayaan, persepsi manfaat, dan persepsi kontrol perilaku. Implikasi dari penelitian ini bagi pihak manajemen perusahaan dan pengembang sistem layanan  e-commerce  agar memperhatikan kembali faktor kepercayaan, manfaat, dan kontrol perilaku  dalam menerapkan dan mengembangkan transaksi  e-commerce pada sistem jual belinya. Kata Kunci: kepercayaan, persepsi resiko, persepsi manfaat, persepsi kontrol perilaku, niat,  e-commerce

https://jimfeb.ub.ac.id/index.php/jimfeb/article/download/1554/1423

Pengaruh Kepercayaan, Persepsi Resiko, Persepsi Manfaat, dan Persepsi Kontrol Perilaku Terhadap Niat Penggunaan Sistem E-Commerce

This paper attempts to explore the underlying cognitive structure of online brand choice. Building brand equity is a multistep process that starts with creating brand awareness, developing cues to form strong brand association among consumers, adding value to create better perceived quality, and ultimately making customers loyal to the brand. Building online brand equity follows a similar sequence of steps. In this regard, understanding the consumer behavior and underlying cognitive perceptions is crucial. A consumer may follow different combinations of simple rules while making a purchase or choosing specific brands. In this paper, multidimensional scaling approach is used to determine the underlying cognitive structure of any brand choice. Online retailer brands and travel website brands are taken into consideration. A survey has been conducted to capture the perception of online consumers and analyzed using SPSS. The identified underlying dimensions for online retailers and travel websites are studied and their latent similarities and dissimilarities observed. An overarching consumer cognitive perception framework is then proposed.

The Cognitive Structure of Online Brand Choice: An Exploratory Study

Addressing the limited research on online shopping trust in the emerging e-market context, this study examined how online experience affects experiential trust, attitude, perceived risk, perceived usefulness, and purchase intention. Further, experiential trust was tested as a mediator between online experience and attitude, perceived risk, and perceived usefulness. A structured questionnaire was administered to collect data from 583 respondents. The proposed hypotheses were tested through structural equation modeling using AMOS 23 and hierarchical regression analysis. The result indicates that online experience is significant in forming experiential trust. The findings also show that experiential trust plays an important role in influencing e-shoppers’ purchasing behavior. Furthermore, it has been found that online experience and experiential trust function as distinct predictors of perceived risk in online shopping behavior. This study provides new insights into online shopping behavior in emerging e-market scenarios. Practically, the findings suggest the strategic importance of generating experiential trust in the e-retailing context and indicate the utility of past online experiences.

Role of Experiential Trust in E-Shopping Behaviour: An Emerging Market Perspective

This research is to benefit the marketers to more effectively reach Generation Y customers as in this globalisation era. Hence, the aims of this research is to investigate the effect of Facebook advertising on Gen Y purchase decision and moderating effect of demographic factors on the relationship between perception of Facebook and purchase decision.  The three perceptions proposed in the model, namely perceived trust, perceived informativeness and perceived risk with moderating effects of gender between perceptions of Facebook advertising and consumer purchasing decision. The quantitative research was used for 300 respondents from Gen Y participated were selected from Generation Y in Johor, Malaysia. Results of the research shows that perceived trust and  perceived  risk  have  a  significant relationship  with  purchase  decision,  but  perceived  informativeness  does  not  have  a significant  relationship  with  purchase  decision.  In addition, gender had a significant moderating effect  on  the  relationship  between  perception  of  Facebook  ads  and  purchase decision.

The effect of facebook advertising on generation y purchase decision

In this study, firstly, based on related researches about consumer online purchasing behavior before, we proposed that there were some perceived factors that influence perceived value which has a direct impact on consumer's online purchasing decision-making. Secondly, on the analysis for the antecedent of consumer perceived factors with online shopping, we proposed the definition of online shopping capability of consumer and try to explore what factors would affect consumers' perceived value when they are online shopping in the perspective of consumer's online shopping capability and their different influences on consumer purchasing behavior. We designed a questionnaire and obtained 1359 valid data from our investigation. Data analysis indicates that besides online shopping capability of consumers, there are other four significant common factors such as trust, perceived risk, perceived benefit and perceived cost, have significant influences on consumers' perceived value. The causal relation among online shopping capability of consumers, the other four perceived factors and perceived value and consumer online purchasing behavior are verified using confirmatory factor analysis. We explored the differences and their changing way among different kinds of consumers. Discussions for the results indicated that consumers with different shopping experiences have different online shopping capabilities and significant differences on the other four perceived factors.

The Influences of Perceived Factors on Consumer Purchasing Behavior: In the Perspective of Online Shopping Capability of Consumers

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The Influences of Perceived Factors on Consumer Purchasing Behavior: In the Perspective of Online Shopping Capability of Consumers