Book Chapter10.1007/978-3-642-03569-2_1
Just Another Distribution Channel
Wolter Lemstra,Gerd-Jan de Leeuw,Els van de Kar,Paul Brand +3 more
- 28 Apr 2009
- Vol. 12, pp 1-12
TL;DR: It is argued that from the perspective of a content provider the mobile network is ‘just another’ distribution channel and that to become a mobile content aggregator operators will have to develop or acquire complementary resources and capabilities.
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Abstract: The telecommunications-centric business model of mobile operators is under attack due to technological convergence in the communication and content industries. This has resulted in a plethora of academic contributions on the design of new business models and service platform architectures. However, a discussion of the challenges that operators are facing in adopting these models is lacking. We assess these challenges by considering the mobile network as part of the value system of the content industry. We will argue that from the perspective of a content provider the mobile network is ‘just another’ distribution channel. Strategic options available for the mobile communication operators are to deliver an excellent distribution channel for content delivery or to move upwards in the value chain by becoming a content aggregator. To become a mobile content aggregator operators will have to develop or acquire complementary resources and capabilities. Whether this strategic option is sustainable remains open.
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Bob de Wit,Ron Meyer +1 more
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TL;DR: Strategy, 4e as mentioned in this paper is a new edition of the market-leading introduction to strategic management from Bob de Wit (Maastricht School of Management) and Ron Meyer (TiasNimbas Business School).
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Harry Bouwman,Henny de Vos,Timber Haaker +2 more
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429
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TL;DR: The objective of this work is to analyze the performance of physical and medium access control (MAC) layers by means of a network-wide simulation so as to enhance system throughput while maintaining other performance metrics such as coverage and post hybrid automatic repeat request (HARQ) error rates.
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Designing viable business models for context-aware mobile services
Mark de Reuver,Timber Haaker +1 more
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