Patent
Check transaction processing, database building and marketing method and system utilizing automatic check reading
David W. Deaton,Rodney G. Gabriel +1 more
- 30 Mar 1994
480
TL;DR: In this paper, check reading techniques are used to detect a customer's checking account number on a check, regardless of the bank, bank branch or type of account, and the customer identification code is automatically used to provide check verification as well as to provide various targeted marketing techniques based upon the customer's prior transactional history with the store.
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Abstract: The present invention includes automatic check reading techniques which enables the detection of a customer's checking account number on a check, regardless of the bank, bank branch or type of account. The customer identification code is automatically used to provide check verification as well as to provide various targeted marketing techniques based upon the customer's prior transactional history with the store.
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Citations
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Method and system for building a database and performing marketing based upon prior shopping history
David W. Deaton,Rodney G. Gabriel +1 more
- 04 Jan 1994
TL;DR: In this paper, check reading techniques are used to detect a customer's checking account number on a check, regardless of the bank, bank branch or type of account, and the customer identification code is automatically used to provide check verification as well as to provide various targeted marketing techniques based upon the customer's prior transactional history with the store.
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Centralized consumer cash value accumulation system for multiple merchants
Patrick D. McCarthy
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TL;DR: In this article, a centralized system of accumulating cash value for consumers based upon point-of-sale transactions with multiple merchants is disclosed wherein for each transaction, the consumer's account number (such as the Social Security number) which may be different from the consumers' credit card account number, for example, is transmitted to a central system along with data identifying the merchant and a credit value for the transaction.
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Method and system for building a database for use with selective incentive marketing in response to customer shopping histories
David W. Deaton,Rodney G. Gabriel +1 more
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TL;DR: In this article, a system and method for retail store marketing is described, where a memory stores a database of existing customers of the retail store, including a unique customer identification code for each customer.
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TL;DR: In this paper, the authors present an approach for creating a discount coupon in response to the purchase of a product other than the one to which the coupon applies, by examining a record pertaining to each item purchased to determine whether the item is intended to trigger the creation of a coupon.
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