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TRADE MARKETING
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TRADE MARKETING
Journal
•
ISSN: 1591-6235
TRADE MARKETING
About:
TRADE MARKETING is an academic journal. The journal publishes majorly in the area(s): Category management. It has an ISSN identifier of 1591-6235. Over the lifetime, 29 publications have been published receiving 66 citations.
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Category management
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Papers
Journal Article
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Le nuove dimensioni dei modelli di consumo in Italia
[...]
Daniele Fornari
01 Jan
1995
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TRADE MARKETING
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7
citations
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Journal Article
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La discplina delle denominazioni tutelate: i Regolamenti CEE 2081/92 e 2082/92 come parte integrante della politica comunitaria della qualità
[...]
C.Giacomini
01 Jan
1998
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TRADE MARKETING
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6
citations
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Journal Article
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La competizione tra distributori per la relazione con il cliente: dalla gestione di relazioni al recupero del paradigma transazionale
[...]
Angelo Manaresi
01 Jan
1999
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TRADE MARKETING
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6
citations
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Journal Article
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I formati di punto vendita nel marketing commerciale e industriale
[...]
Gianpiero Lugli
01 Jan
1998
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TRADE MARKETING
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5
citations
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Journal Article
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La marca industriale: fattori di crisi e nuovi sentieri di sviluppo
[...]
G. Lugli
01 Jan
1994
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TRADE MARKETING
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4
citations
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1
2
3
4
5
6
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Performance Metrics
29
Papers
66
Citations
No. of papers from the Journal in previous years
Year
Papers
1999
5
1998
3
1997
1
1996
3
1995
2
1994
3