The invention discloses an information pushing method, an information pushing device, electronic equipment and an information pushing system based on object recognition. The method comprises the following steps of: establishing association between a first account of a client of a user terminal and a corresponding second account of an object supplier in the client; the server obtaining a to-be-identified image containing an object sent by the user terminal through a user interface of the object supplier of the client; the server identifying the to-be-identified image by using deep learning to obtain an identification result of the object; and the server querying association information corresponding to the object according to the identification result, and sending the association information to the first account, so that the association information is displayed on a user interface of the second account associated with the first account. According to the method, an image recognition algorithm of deep learning is utilized, an object is directly recognized through object image recognition, and object-related data is pushed to a user on the basis of object information. In addition, richer and more personalized information can be provided for the user through deep learning, and the user experience is greatly improved.

Information pushing method, device, electronic equipment and system based on object recognition

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Information pushing method, device, electronic equipment and system based on object recognition