Valdimar Sigurðsson
Reykjavík University
2 Papers
3 Citations
Valdimar Sigurðsson is an academic researcher from Reykjavík University. The author has contributed to research in topics: New product development. The author has an hindex of 2, co-authored 2 publications.
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Papers
Exploring customer online reviews for new product development: The case of identifying reinforcers in the cosmetic industry
TL;DR: In this article, the authors analyzed online customer reviews in order to investigate customers' preferences regarding cosmetic products and found that some reinforcers are shared among all customers, but some vary among the different customer segments based on their age and skin tone.
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On the relative impact of male and female sellers’ profile image and its facial expressions upon peer users’ behavior on AirbnbTM
TL;DR: Results of the conjoint study show that, relative to price and customer reviews, a seller´s profile image and its facial expression has a strong impact on the likelihood to rent the apartment on Airbnb.
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