The invention relates to a popularization information putting effectiveness determining method and device, and belongs to the field of Internet. The method comprises the following steps: when a network video playing command is received, playing popularization information put into a network video; determining a popularization information viewing result according to the current state of a terminal, wherein the popularization information viewing result comprises viewed, unviewed or undetermined; transmitting a popularization information identifier and the popularization information viewing result to a server in order that the server determines the putting effectiveness of the popularization information based on the popularization information identifier and the popularization information viewing result. According to the method and the device in the embodiment of the invention, the putting effectiveness of the popularization information is determined according to the viewing times of the popularization information, so that the determination accuracy of the popularization information putting effectiveness is increased.

Popularization information putting effectiveness determining method and device

The invention discloses a method and apparatus for controlling start-stop of a smart apparatus, which belong to the technical field of smart apparatuses. The method includes: receiving a start time and/or stop time returned and predicted by a control terminal for the next operation of the smart apparatus; based on the start time for the next operation, controlling the smart apparatus to start an operation, and/or based on the stop time for the next operation, controlling the smart apparatus to stop the operation. According to the invention, the apparatus receives the start time and/or stop time returned and predicted by the control terminal for the next operation of the smart apparatus, and based on the start time for the next operation, controls the smart apparatus to start the operation, and/or based on the stop time for the next operation, controls the smart apparatus to stop the operation. In this way, the smart apparatus can be automatically controlled to start or stop based on a user's habit of operating the smart apparatus in terms of operation time, tedious control and operation of the user in setting the smart apparatus is reduced, and the user experience of the smart apparatus is improved.

Method and apparatus for controlling start-stop of smart apparatus

The invention discloses a statistic method and device for interactive activities in programs. The method and device are used for obtaining the number of activity participation clicks of audiences in an interactive activity occurrence time period through a program broadcast log, and calculating an advertisement delivery parameter value. The method includes the steps that after programs of a day are broadcast, the program broadcast log of the current day is obtained; an interactive activity occurrence time period in the programs of the current day is obtained; the number of activity participation clicks in the interactive activity occurrence time period is extracted from the program broadcast log; according to the number of activity participation clicks, the advertisement delivery parameter value is calculated. According to the technical scheme, the number of activity participation clicks of the audiences in the interactive activity occurrence time period is obtained through the program broadcast log, the advertisement delivery parameter value of the audiences in the interactive activity occurrence time period is calculated according to the number of activity participation clicks, the operation process is simple, and user experience is improved.

Statistic method and device for interactive activities in programs

The invention discloses information pushing and playing methods and devices. The information pushing method comprises the steps of: acquiring detected identifier information of a mobile terminal; according to the identifier information, determining to-be-pushed information and a to-be-pushed position, wherein the to-be-pushed information and the identifier information have an association relationship, and the to-be-pushed position is used for indicating a target screen for displaying the to-be-pushed information; and pushing the to-be-pushed information to the target screen indicated by the to-be-pushed position. The invention solves the technical problem that in the related art, information cannot be accurately pushed.

Information pushing and playing methods and devices

The invention provides an advertisement attribution method and equipment, and relates to the field of electronic equipment. The problem that cross-device advertisement attribution analysis cannot be achieved between the advertisement device and the terminal is solved. When the advertisement equipment plays the first advertisement, broadcasting a wireless signal comprising an identifier of the advertisement equipment and orientation information used for indicating the position and orientation of the advertisement equipment; the terminal receives the wireless signal, and sends a first advertisement event to the server when it is determined that a first advertisement played by the advertisement device generates effective exposure to a user of the terminal; wherein the first advertisement event comprises an identifier of the advertisement equipment and a unified identity identifier corresponding to a user of the terminal, and is used for determining the contribution degree of an advertisement played by the advertisement equipment to a user conversion behavior after the server receives the conversion event related to the first advertisement event; and the terminal also carries the unified identity identifier when reporting the second advertisement event to the server, and the unified identity identifier is used for determining the contribution degree of the advertisement played by the terminal to the user conversion behavior after the server receives the conversion event related to the second advertisement event.

Advertisement attribution method and equipment

The invention relates to a watching record obtaining method, an effectiveness evaluation method and devices for display information User information corresponding to users watching the display information is obtained, and a corresponding relation between the user information and aiming point equipment located at a display place where the display information is located is recorded; according to the corresponding relation between the user information and the aiming point equipment and a pre-established display information base, a corresponding relation between the user information and the watched display information is established, and a watching record information base is established Thus, whether the users watch the display information at the display place or not is determined Preparations are made for further determining whether the display information plays a role in promoting the users

Watching record obtaining method, effectiveness evaluation method and devices for display information

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Watching record obtaining method, effectiveness evaluation method and devices for display information