The present invention relates to a method and system for providing advertisement on a target candidate. More specifically, the method comprises the steps of: receiving unique data; checking an application installed in a user terminal from the unique data received by the first server; applying a pre-allocated application weight to an application installed in the user terminal by the first server; calculating a score for each user terminal; selecting the user terminal as a target candidate for marketing; storing an application installation list created for at least one user terminal; transmitting at least one piece of unique data for the user terminal selected as the target candidate to a second server connected through network by the first server; identifying the target candidate from at least one piece of unique data received by the second server and providing advertisement to the identified target candidate; and paying advertisement cost to the first server.

Advertising offering method and system for selected target candidate

The present invention relates to an advertisement system and an advertisement method and, more specifically, to an advertisement system using a user terminal and a method thereof. An advertisement server according to an aspect of the present invention comprises: a server control unit which transmits advertisement information when recognition information is received from a user terminal, and transmits benefit information when advertisement completion information is received as the advertisement information is transmitted; and a server storage unit which stores the advertisement information and the benefit information. When an advertisement corresponding to the received advertisement information is completed, the user terminal can transmit the advertisement completion information and receive the benefit information. According to the present invention, effects of a mobile advertisement can be improved, and a usage rate of a mobile advertisement service can be raised.

Advertisement system and method using user terminal

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Advertisement system and method using user terminal