Joshi Sujata
Symbiosis International University
8 Papers
7 Citations
Joshi Sujata is an academic researcher from Symbiosis International University. The author has contributed to research in topics: Revenue & E-commerce. The author has an hindex of 4, co-authored 8 publications.
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Papers
Factors Affecting Smartphone Purchase among Indian Youth: A Descriptive Analysis
TL;DR: In this paper, the authors studied the factors affecting smartphone purchase decisions of Indian youth and found that technology has the most significant influence while OS version and hardware features have significant effect on young student's choice while purchasing a smartphone.
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Conceptual Paper on Factors Affecting the Attitude of Senior Citizens towards Purchase of Smartphones
TL;DR: In this article, a conceptual framework mapping the various factors that affect senior citizens to the extent to which these factors influence people while making a purchase decision is proposed to understand the expectations of the senior citizens from phones and how these expectations influence their intention towards smartphone purchase.
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On-Page Search Engine Optimization: Study of Factors Affecting Online Purchase Decisions of Consumers
TL;DR: The research will help managers understand factors affecting online purchase and to increase the website traffic thus the ranking of the website on search tools will increase, helping in Search-Engine-Optimization.
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Impact of Advertising and Sales Promotion Expenses on the Sales Performance of Indian Telecommunication Companies
TL;DR: In this paper, the authors investigated the relationship between two marketing communication activities mainly advertising and sales promotion on the sales performance of Telecom companies and proposed a significant model with good predictive power for future use for managers, which will help the telecom operators find out if the spend on advertising, sales promotion and other marketing activity is leading to revenue generation.
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