Methods and apparatus for identification and insertion of content targeted to a particular audience within a content-based network, such as a cable television or satellite network. In one embodiment of the invention, audience qualities are identified and distributed to an advertisement decision maker, which uses the information to fulfill advertisement placement opportunities. Qualifiers about an existing or projected audience are classified utilizing an algorithm for qualifier weight and variance in order to determine the proximity any given qualifier may be to a target audience for an advertisement. Subscriber privacy and anonymity is also optionally maintained via e.g., hashing or encrypting data relating to the CPE and/or subscriber, thus ensuring that audience data is not traceable to a specific user account. Business methods are also disclosed.

Methods and apparatus for targeted secondary content insertion

Methods and apparatus for providing control over targeted secondary content based on a zone associated with a user In one exemplary embodiment, a user request for primary content from a non-legacy device results in the delivery of the same secondary content which would have been provided had the request been generated at a legacy device (so-called “zone preservation”) To accomplish this, the devices are associated with a user's zone at a zone preservation server in communication with the server providing content to the devices The zone preservation server associates each user with an advertisement zone identifier, and utilizes the identifier to direct the delivery of primary and secondary content In another embodiment, a prescribed rule set for one or more zones is employed, such as where certain types of advertisements or secondary content are inserted given a particular device or user context

Zone control methods and apparatus

Content delivery is provided responsive to mediacast content consumer requests by providing personalized mediacasts to each of a plurality of mediacast content consumers. Each of the personalized mediacasts includes a variety of replaceable programming and non-programming content segments and a variety of non-replaceable programming and non-programming content segments. Replacement programming and non-programming content segments may be targeted, for example selected based in part on one or more selection criterion associated with the mediacast content consumer, or provided by the broadcaster or Webcaster. A buffering scheme may be employed to inherently adjust asynchronicity between a broadcast or Webcast and a personalized mediacast. Actual insertion of replacement programming and non-programming content segments may occur upstream of a content consumer device or at the content consumer device.

Systems and methods to deliver a personalized mediacast

Content delivery system may include a metadata tunnel system component which is responsive to defined subaudible tones in programming, for instance programming provided for a broadcast. An action may be based on a characteristic or aspect of the subaudible tone, for instance frequency and/or duration. The metadata tunnel system may selectively generate or provide modified or new metadata to downstream components (e.g., injector system, encoder). The metadata tunnel system may provide metadata that causes a content provider identifier that identifies a content provider to appear in an alternative feed of programming (e.g., streaming programming) at points downstream of a broadcaster, for instance at end user media players. The metadata tunnel system may provide metadata that inhibits an injector system from injecting (e.g., inserting, substituting) new content into the alternative feed of programming created from portions of broadcast programming.

Systems, methods and articles to provide content in networked environment

Binary advertising markets are developed where personalized media such as digital and even analog advertising is delivered to and accessed by audience members enabling advertisers to buy advertising for broadcast to televisions, smartphones and other types of digital devices The market is designed to provide participants a new way to have their orders entered, matched, executed, and settled, to manage and monitor risk characteristics of their content placement or advertising placement transactions, and any rights and positions that result from those transactions Standardized units of exchange represented by profile access rights and display space access rights appropriately designed for their respective markets are used in both primary direct and secondary alternative markets Processes are also implemented where an audience member receives economic benefit in exchange for confirming view of or rating an advertisement, or viewing advertisements while logged in

Methods, systems, and computer program products for managing organized binary advertising asset markets

An ad network system for optimizing the purchase of online display advertisement inventory is disclosed. The ad network system includes an advertiser management system to manage and acquire data for a set of advertising campaigns for a set of advertisers and a publisher management system to manage and acquire data for inventory at publishers' sites and applications. A media buying system runs a two-part optimization to determine an allocation of available inventory and an inventory purchase plan based on the data acquired by the advertiser management system and the publisher management system.

System and method for optimizing delivery of inventory for online display advertising

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System and method for optimizing delivery of inventory for online display advertising