Topic
Website localization
About: Website localization is a research topic. Over the lifetime, 47 publications have been published within this topic receiving 782 citations.
Papers
TL;DR: A comparative analysis of the U.S. based international companies’ domestic websites and their Chinese websites reveals that the web is not a culturally neutral medium, but it is full of cultural markers that give country-specific websites a look and feel unique to the local culture.
Abstract: In the academic literature and the business press, there seems to be a lack of guidance and lack of cross-cultural models to support companies localization strategies on the Web. To address this deficit in literature and to provide marketers and Web designers with insights into website localization, this paper conducted a comparative analysis of the U.S. based international companies’ domestic websites and their Chinese websites. A framework to measure cultural adaptation on the Web is presented. Forty U.S.-based Fortune 500 companies are surveyed to investigate the cultural adaptation of their Chinese websites. Content analysis of the 80 U.S. domestic and Chinese websites reveals that the web is not a culturally neutral medium, but it is full of cultural markers that give country-specific websites a look and feel unique to the local culture.
280 citations
21 Oct 2001
TL;DR: This paper explores how to accomplish website localization more effectively by defining criteria, searching for efficient and effective strategies and techniques, and evaluating current practices.
Abstract: The localization of transnational corporate websites requires a strategy for designing usable web interfaces that can be easily accessed and understood by international audiences. With a discussion of a pilot study of cultural markers in two multilingual websites, this paper explores how we might accomplish website localization more effectively by defining criteria, searching for efficient and effective strategies and techniques, and evaluating current practices.
199 citations
TL;DR: The authors investigated the effects of localizing cultural values on tourism destination websites on users' destination image and willingness to travel and found that the depiction of incongruent cultural values to a target audience on destination websites generates a more positive destination image, contradicting the current localization literature.
Abstract: The present study contributes to the current localization literature by revealing the effects of localizing cultural values on tourism destination websites on users’ destination image and willingness to travel. Reporting on two tests, the first is an analysis of the depiction of cultural values on 48 New Zealand, 36 Indian, and 46 Chinese destination sites. Results indicate significant differences in the cultural values exposed among the three countries. The second study reports on an experiment requiring 400 New Zealand participants to visit four versions of a fictitious experimental destination website. Commensurate with motivations for holiday tourism, results indicate that the depiction of incongruent cultural values to a target audience on destination websites generates a more positive destination image and greater willingness to travel, contradicting the current localization literature. Finally, managerial implications are also discussed.
93 citations
Book•
24 Nov 2011TL;DR: In this paper, the authors provide a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success, including strategic insights into how international business needs to evolve and adapt in light of the rapid proliferation of the global Internet economy.
Abstract: The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web, which allows for technological connectivity of global markets and opportunities to compete on a global basis. To systematically engage and thrive in this networked global economy, professionals and students need a new skill set; one that can help them develop, manage, assess and optimize efforts to successfully launch websites for tapping global markets. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success. It contains a wealth of information and advice, including strategic insights into how international business needs to evolve and adapt in light of the rapid proliferation of the 'Global Internet Economy'. It also features step-by-step guidelines to developing, managing and optimizing international-multilingual websites and insights into cutting-edge web localization strategies.
64 citations
1 Jan 2008
TL;DR: The paper first focuses on the object of the localization process and its pecularities and then describes the translation procedure as well as the specific tools to use.
Abstract: After a short introduction into the main concepts of localization the paper discusses the two main areas of software and website localization. It first focuses on the object of the localization process and its pecularities and then describes the translation procedure as well as the specific tools to use.
40 citations
Related Topics (5)
Performance Metrics
| Year | Papers |
|---|---|
| 2020 | 2 |
| 2019 | 6 |
| 2018 | 1 |
| 2017 | 5 |
| 2016 | 4 |
| 2015 | 4 |