TL;DR: In this paper, the universals in the content and structure of values, concentrating on the theoretical advances and empirical tests in 20 countries, and its four basic issues: substantive contents of human values; identification of comprehensive set of values; extent to which the meaning of particular values was equivalent for different groups of people; and how the relations among different values was structured.
Abstract: Publisher Summary This chapter addresses the universals in the content and structure of values, concentrating on the theoretical advances and empirical tests in 20 countries, and its four basic issues: substantive contents of human values; identification of comprehensive set of values; extent to which the meaning of particular values was equivalent for different groups of people; and how the relations among different values was structured. Substantial progress has been made toward resolving each of these issues. Ten motivationally distinct value types that were likely to be recognized within and across cultures and used to form value priorities were identified. Set of value types that was relatively comprehensive, encompassing virtually all the types of values to which individuals attribute at least moderate importance as criteria of evaluation was demonstrated. The evidence from 20 countries was assembled, showing that the meaning of the value types and most of the single values that constitute them was reasonably equivalent across most groups. Two basic dimensions that organize value systems into an integrated motivational structure with consistent value conflicts and compatibilities were discovered. By identifying universal aspects of value content and structure, the chapter has laid the foundations for investigating culture-specific aspects in the future.
TL;DR: In this article, the development of a values-oriented materialism scale with three components (acquisition centrality, acquisition as the pursuit of happiness, and possession defined success) is described.
Abstract: This article reviews the construct and measurement of materialism and concludes that materialism is appropriately conceptualized as a consumer value. The development of a values-oriented materialism scale with three components—acquisition centrality, acquisition as the pursuit of happiness, and possession-defined success—is described. In validation tests high scorers (compared with low scorers) desired a higher level of income, placed greater emphasis on financial security and less on interpersonal relationships, preferred to spend more on themselves and less on others, engaged in fewer voluntary simplicity behaviors, and were less satisfied with their lives.
TL;DR: In this paper, a multinational study is reported on the relationship between values and attitudes, using the revised New Environmental Paradigm (NEP: Dunlap et al., 1992) and Thompson and Barton's (1994) ecocentrism and anthropocentric scales.
TL;DR: In this paper, the authors focus on the problems researchers are likely to encounter when employing domestic mixed worded scales (i.e., scales that contain both positive-and reverse-worded items) in cross-cultural applications.
Abstract: Most measures of consumer behavior have been developed and employed in the United States. Thus, relatively little is known about the cross-cultural applicability of these measures. Using Richins and Dawson's ([1992][1]) Material Values Scale (MVS) as an exemplar, this article focuses on the problems researchers are likely to encounter when employing domestic mixed-worded scales (i.e., scales that contain both positive- and reverse-worded items) in cross-cultural applications. Through an initial study among over 800 adults from the United States, Singapore, Thailand, Japan, and Korea, we show that the cross-cultural measurement equivalence and construct validity of the MVS is challenged by its mixed-worded Likert format. Through a second study among approximately 400 Americans and East Asians, we find that other mixed-worded scales produce similar problems and that the cross-cultural applicability of such scales may be enhanced by replacing items posed as statements with items framed as questions.
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TL;DR: The semi-annual Eu- ropean Social Survey (ESS) includes a new 21-item instrument to measure the importance of the 10 basic values of the Schwartz theory.
Abstract: The Schwartz (1992) theory of basic human values has promoted a revival of empirical research on values. The semi-annual Eu- ropean Social Survey (ESS) includes a new 21-item instrument to mea- sure the importance of the 10 basic values of the theory. Representative national samples in 20 countries responded to the instrument in 2002-3. We briefly describe the theory and the ESS instrument and assess its adequacy for measuring values across countries. Using multiple-group confirmatory factor analyses, augmented with mean-structure informa- tion, we assess the configural and measurement (metric) invariance of the values—necessary conditions for equivalence of the meaning of con- structs and scalar invariance—a precondition for comparing value means across countries. Only if such equivalence is established can researchers make meaningful and clearly interpretable cross-national comparisons of value priorities and their correlates. The ESS values scale demonstrates configural and metric invariance, allowing researchers to use it to study relationships among values, attitudes, behavior and socio-demographic characteristics across countries. Comparing the mean importance of