Value (semiotics)

Abstract: Preface Part One: Linguistic Analysis and Textual Meaning 1. The Linguistic Study of Literary Texts 2. Text as Semantic Choice in Social Contexts Part Two: Highly-valued Texts (Novel Drama Science in Poetry Poetry in Science) 3. Linguistic Function and Literary Style: An Inquiry into the Language of William Golding's The Inheritors 4. The De-automatization of Grammar: From Priestley's An Inspector Calls 5. Poetry as Scientific Discourse: The Nuclear Sections of Tennyson's in Memoriam 6. The Construction of Knowledge and Value in the Grammar of Scientific Discourse: With Reference to Charles Darwin's The Origin of Species Part Three: Everyday Texts (Written Spoken) 7. Some Lexicogrammatical Features of the Zero Population Growth text 8. 'So You Say "Pass"... Thank You Three Muchly'.

Abstract: This paper analyzes texts published by ExxonMobil on the issue of climate change by employing the related, yet distinct methods that have evolved under the rubric of rhetorical analysis and discourse analysis, as influenced by concepts from Ken neth Burke and Michel Foucault, respectively. My purpose is to compare these two approaches to show their uses and potential value in business communication research. I show how both reveal the socially constructed nature of "reality" and the social effects of language, but are nevertheless distinct in their emphases. For the rhetorical critic, the analytic interest is in the purposeful acts of the language user and the ethical effects of language use. Rhetorical criticism thus considers the devices by which texts frame meaning, create understanding, and promote (or fail to promote) identification between rhetor and audience, thus facilitating co-opera tive action. The Foucauldian approach, by contrast, focuses on the interplay of texts (intertextuality) and discou...

Abstract: From product design and packaging to advertising and retailing, marketers are continually seeking to strategically facilitate meanings that contribute positively to brand images, purchase likelihood, satisfaction, and the like. For their part, consumers are continually acquiring, using, sharing experiences, and disposing in substantial accordance with the meanings they attribute to products, ads, purchase sites, and so forth. However, meaning was underprioritized in marketing and consumer research until the last two decades, partly because it is one of the most complex phenomena to theorize and investigate. As researchers focused more on meaning, hundreds of books and articles drew upon the doctrine of semiotics, which is the study of communication and meaning in terms of the nature and processes of signs (both verbal and non-verbal). The burgeoning scholarship, not surprisingly, was eclectic, fragmented, far-spread, and written in numerous languages, leaving many uncertainties about the contributions of semiotics. In this project, we collected and integrated relevant worldwide research, and we assessed what semiotics has provided for advancing knowledge on meaning in marketing and consumer behavior. We focused on the manner in which semiotics addresses and, in some instances, resolves important intellectual questions about meaning at each stage of an expanded version of McCracken's (1986) model of meaning movement in consumer society. We discuss at each stage the trends and variations in the use of semiotic paradigms, methodological approaches, levels of analyses, geographic origins of scholarship, emphases on different substantive topics, and future research needs. Overall, our review uncovers a profusion, maturation, and rising value of semiotic research on marketing and consumer behavior since the mid-1980's. We finish with a discussion of the continuing intellectual challenges in the area, and we draw some encompassing conclusions on the nature, merits, and future of semiotics in marketing and consumer research.

Abstract: Purpose – Explores the relevance of structuralism and post‐structuralism to the field of library and information science (LIS).Design/methodology/approach – The paper is a literature‐based conceptual analysis of the two philosophical movements, structuralism and post‐structuralism, as represented by the seminal figures of Ferdinand de Saussure and Michel Foucault.Findings – The principles of structuralism and post‐structuralism have significant implications for how the role of the modern library can and should be viewed.Originality/value – Provides insights into LIS by drawing on philosophical perspectives that are beyond the LIS literature.