Showing papers on "Typeface published in 1964"
TL;DR: This article found that typography can communicate connotative variations of typefaces and showed that it can be used to convey the connotation of typeface variations to different types of users.
Abstract: In an experimental study calling upon three groups of subjects with differing knowledge of typography to rate sets of typefaces, the authors find proof that typography can communicate connotative variations.
52 citations