Strategy implementation

Abstract: Preface. PART I INTRODUCTION. 1 The Concept of Strategy. Introduction and Objectives. The Role of Strategy in Success. The Basic Framework for Strategy Analysis. A Brief History of Business Strategy. Strategic Management Today. The Role of Analysis in Strategy Formulation. Summary. Self-Study Questions. Notes. PART II THE TOOLS OF STRATEGY ANALYSIS. 2 Goals, Values and Performance. Introduction and Objectives. Strategy as a Quest for Value. Strategy and Real Options. Putting Performance Analysis into Practice. Beyond Profit: Values and Social Responsibility. Summary. Self-Study Questions. Notes. 3 Industry Analysis: The Fundamentals. Introduction and Objectives. From Environmental Analysis to Industry Analysis. The Determinants of Industry Profit: Demand and Competition. Analyzing Industry Attractiveness. Applying Industry Analysis. Defining Industries: Where to Draw the Boundaries. From Industry Attractiveness to Competitive Advantage: Identifying Key Success Factors. Summary. Self-Study Questions. Notes. 4 Further Topics in Industry and Competitive Analysis. Introduction and Objectives. Extending the Five Forces Framework. The Contribution of Game Theory. Competitor Analysis. Segmentation Analysis. Strategic Groups. Summary. Self-Study Questions. Notes. 5 Analyzing Resources and Capabilities. Introduction and Objectives. The Role of Resources and Capabilities in Strategy Formulation. The Resources of the Firm. Organizational Capabilities. Appraising Resources and Capabilities. Putting Resource and Capability Analysis to Work: A Practical Guide. Summary. Self-Study Questions. Notes. 6 Developing Resources and Capabilities. Introduction and Objectives. Developing Resources. The Challenge of Capability Development. Approaches to Capability Development. Knowledge Management and the Knowledge-based View. Designing Knowledge Management Systems. Summary. Self-Study Questions. Notes. 7 Organization Structure and Management Systems: The Fundamentals of Strategy Implementation. Introduction and Objectives. The Evolution of the Corporation. The Organizational Problem: Reconciling Specialization with Coordination and Cooperation. Hierarchy in Organizational Design. Applying the Principles of Organizational Design. Organizing on the Basis of Coordination Intensity. Alternative Structural Forms. Management Systems for Coordination and Control. Summary. Self-Study Questions. Notes. PART III THE ANALYSIS OF COMPETITIVE ADVANTAGE. 8 The Nature and Sources of Competitive Advantage. Introduction and Objectives. The Emergence of Competitive Advantage. Sustaining Competitive Advantage. Competitive Advantage in Different Market Settings. Types of Competitive Advantage: Cost and Differentiation. Summary. Self-Study Questions. Notes. 9 Cost Advantage. Introduction and Objectives. Strategy and Cost Advantage. The Sources of Cost Advantage. Using the Value Chain to Analyze Costs. Summary. Self-Study Questions. Notes. 10 Differentiation Advantage. Introduction and Objectives. The Nature of Differentiation and Differentiation Advantage. Analyzing Differentiation: The Demand Side. Analyzing Differentiation: The Supply Side. Bringing It All Together: The Value Chain in Differentiation Analysis. Summary. Self-Study Questions. Notes. PART IV BUSINESS STRATEGIES IN DIFFERENT INDUSTRY CONTEXTS. 11 Industry Evolution and Strategic Change. Introduction and Objectives. The Industry Life Cycle. Structure, Competition and Success Factors over the Life Cycle. Organizational Adaptation and Change. Summary. Self-Study Questions. Notes. 12 Technology-based Industries and the Management of Innovation. Introduction and Objectives. Competitive Advantage in Technology-intensive Industries. Strategies to Exploit Innovation: How and When to Enter. Competing for Standards. Implementing Technology Strategies: Creating the Conditions for Innovation. Summary. Self-Study Questions. Notes. 13 Competitive Advantage in Mature Industries. Introduction and Objectives. Competitive Advantage in Mature Industries. Strategy Implementation in Mature Industries: Structure, Systems and Style. Strategies for Declining Industries. Summary. Self-Study Questions. Notes. PART V CORPORATE STRATEGY. 14 Vertical Integration and the Scope of the Firm. Introduction and Objectives. Transaction Costs and the Scope of the Firm. The Costs and Benefits of Vertical Integration. Designing Vertical Relationships. Summary. Self-Study Questions. Notes. 15 Global Strategies and the Multinational Corporation. Introduction and Objectives. Implications of International Competition for Industry Analysis. Analyzing Competitive Advantage in an International Context. Applying the Framework: International Location of Production. Applying the Framework: Foreign Entry Strategies. Multinational Strategies: Global Integration versus National Differentiation. Strategy and Organization within the Multinational Corporation. Summary. Self-Study Questions. Notes. 16 Diversification Strategy. Introduction and Objectives. Trends in Diversification over Time. Motives for Diversification. Competitive Advantage from Diversification. Diversification and Performance. Summary. Self-Study Questions. Appendix: Does Diversification Confer Market Power? Notes. 17 Implementing Corporate Strategy: Management of the Multibusiness Firm. Introduction and Objectives. Governance and the Structure of the Multibusiness Corporation. The Role of Corporate Management. Managing the Corporate Portfolio. Managing Individual Businesses. Managing Linkages between Businesses. Managing Change in the Multibusiness Corporation. External Strategy: Mergers and Acquisitions. Summary. Self-Study Questions. Notes. 18 Current Trends in Strategic Management. Introduction. The New External Environment of Business. Managing in an Economic Crisis. New Directions in Strategic Thinking. Redesigning the Organization. New Modes of Leadership. Summary. Notes. Index.

Abstract: Several years ago we introduced the Balanced Scorecard (Kaplan and Norton 1992). We began with the premise that an exclusive reliance on financial measures in a management system is insufficient. Financial measures are lag indicators that report on the outcomes from past actions. Exclusive reliance on financial indicators could promote behavior that sacrifices long-term value creation for short-term performance (Porter 1992; AICPA 1994). The Balanced Scorecard approach retains measures of financial performance--the lagging outcome indicators--but supplements these with measures on the drivers, the lead indicators, of future financial performance. THE BALANCED SCORECARD EMERGES The limitations of managing solely with financial measures, however, have been known for decades. [1] What is different now? Why has the Balanced Scorecard concept been so widely adopted by manufacturing and service companies, nonprofit organizations, and government entities around the world since its introduction in 1992? First, previous systems that incorporated nonfinancial measurements used ad hoc collections of such measures, more like checklists of measures for managers to keep track of and improve than a comprehensive system of linked measurements. The Balanced Scorecard emphasizes the linkage of measurement to strategy (Kaplan and Norton 1993) and the cause-and-effect linkages that describe the hypotheses of the strategy (Kaplan and Norton 1996b). The tighter connection between the measurement system and strategy elevates the role for nonfinancial measures from an operational checklist to a comprehensive system for strategy implementation (Kaplan and Norton 1996a). Second, the Balanced Scorecard reflects the changing nature of technology and competitive advantage in the latter decades of the 20th century. In the industrial-age competition of the 19th and much of the 20th centuries, companies achieved competitive advantage from their investment in and management of tangible assets such as inventory, property, plant, and equipment (Chandler 1990). In an economy dominated by tangible assets, financial measurements were adequate to record investments on companies' balance sheets. Income statements could also capture the expenses associated with the use of these tangible assets to produce revenues and profits. But by the end of the 20th century, intangible assets became the major source for competitive advantage. In 1982, tangible book values represented 62 percent of industrial organizations' market values; ten years later, the ratio had plummeted to 38 percent (Blair 1995). By the end of the 20th century, the book value of tangible assets accounted for less than 20 percen t of companies' market values (Webber 2000, quoting research by Baruch Lev). Clearly, strategies for creating value shifted from managing tangible assets to knowledge-based strategies that create and deploy an organization's intangible assets. These include customer relationships, innovative products and services, high-quality and responsive operating processes, skills and knowledge of the workforce, the information technology that supports the work force and links the firm to its customers and suppliers, and the organizational climate that encourages innovation, problem-solving, and improvement. But companies were unable to adequately measure their intangible assets (Johnson and Kaplan 1987, 201-202). Anecdotal data from management publications indicated that many companies could not implement their new strategies in this environment (Kiechel 1982; Charan and Colvin 1999). They could not manage what they could not describe or measure. INTANGIBLE ASSETS: VALUATION VS. VALUE CREATION Some call for accountants to make an organization's intangible assets more visible to managers and investors by placing them on a company's balance sheet. But several factors prevent valid valuation of intangible assets on balance sheets. …

Abstract: How do executives make strategic decisions in industries where the rate of technological and competitive change is so extreme that market information is often unavailable or obsolete, where strategic windows are opening and shutting quickly, and where the cost of error is involuntary exit? How do top management teams divide the decision making responsibility? And how is risk of strategic error mitigated? What we report here is a set of hypotheses induced from a field investigation of four microcomputer firms, where we studied how each of the top management teams went about making major decisions. Our goal was to extend prior work on strategic decision making to what we term high velocity environments. Our results consist of a set of paradoxes which the successful firms resolve and the unsuccessful firms do not. We found an imperative to make major decisions carefully, but to decide quickly; to have a powerful, decisive CEO and a simultaneously powerful top management team; to seek risk and innovation, but...