TL;DR: In this article, commercial advertisements of small (30), medium (35), or full page (39) size to be integrated with different screen types, which will result in a change from screen before the advertisements to screen after the advertisements, also the sequence of different size screens will be integrated.
Abstract: Commercial advertisements of small (30), medium (35) or full page (39) size to be integrated with different screen types (19) which will result in a change from screen before the advertisements (10) to screen after the advertisements (18). Also, the sequence of different size screens will be integrated. These advertisements may, maynot, or only partially integrated in the first screen (20) second screen (22), third screen (24), menu screen (26), or last screen (28). In addition, a commercial advertisement of an appropriate size (30) may be integrated with different screens at different locations on the screen. Furthermore, a directory advertisement accessable by menu (40) or other input devices to display various commercial advertisements.
TL;DR: In this article, the authors present the first study on a complete dataset of tweets (2.489,669) that span an entire season of a TV genre (1,076 episodes of talk shows).
Abstract: The practice of using a “second screen” while following a television program is quickly becoming a widespread phenomenon. When the secondary device is used for comments about programs, most discussions take place on popular social media such as Facebook and Twitter. Previous research pointed out the value of these conversations in understanding the behavior of “networked publics.” Building upon this background, this article presents the first study on a complete dataset of tweets (2,489,669) that span an entire season of a TV genre (1,076 episodes of talk shows). A content analysis of the tweets created during the season's most engaging moments indicates a relationship between typology of broadcasted scenes, style of comments, and the way participation (audience and political) is played.
TL;DR: In this article, a transition from a first screen to a second screen of a graphical user interface is described, and visual transition effects are applied to the transition between the two screens.
Abstract: In one embodiment, an apparatus includes one or more processors and a memory coupled to the processors that includes instructions executable by the processors. When executing the instructions, the processors present on a display of the apparatus a first screen of a graphical user interface. The first screen includes one or more first elements. The processors receive user input indicating a transition in the graphical user interface and, in response to the user input, transition from the first screen to a second screen of the graphical user interface and apply one or more visual transition effects to the transition. The second screen includes one or more second elements.
TL;DR: In this article, the authors proposed a system that allows a substantially real-time comparison and recognition of what primary content a viewer is watching on a first screen device and presentation to the user of content that is substantially synchronous to the viewer's location in the primary content.
Abstract: Interactive digital media platform, methods and apparatus for detecting and dynamically synchronizing to media content (e.g., television (TV) programs or movies) that a viewer is watching while providing related content on a second screen for enhancing the viewer experience. In one embodiment, the primary content is determined by detecting an audio signal of the primary content via the second screen device; the audio signal may then be processed to generate a fingerprint for comparison with a data store of primary content. The primary content can be classified by various categories (e.g., unique program, advertising, repeat airing, theme song . . . ) and the classification used to aid in the identification and/or in selection of the content to be presented on the interactive second screen device. The system allows a substantially real time comparison and recognition of what primary content a viewer is watching on a first screen device and presentation to the user of content that is substantially synchronous to the viewer's location in the primary content. The viewer can actively engaged with the content presented and can share the content with others via social networking and the like.
TL;DR: The effects of second-screen viewing on cognitive load, factual recall and comprehension of news, and the effects of relevant and irrelevant second- screen viewing were investigated to find no statistically significant differences.