About: Quality function deployment is a research topic. Over the lifetime, 5175 publications have been published within this topic receiving 107962 citations.
TL;DR: In this article, a service quality model based on test of a sample of business executives, which describes how the quality of services is perceived by customers, is proposed, in which functional quality is seen to be a very important dimension of a perceived service.
Abstract: Proposes to develop a service quality model, based on test of a sample of business executives, which describes how the quality of services is perceived by customers. Looks at its marketing implications, in which functional quality is seen to be a very important dimension of a perceived service. Concludes that quality dimensions are interrelated and that the importance of image should be recognised.
TL;DR: In this article, the authors propose a methodology based on Kano's model of customer satisfaction to explore customers' stated needs and unstated desires and to resolve them into different categories which have different impacts on customer satisfaction.
TL;DR: A literature review of quality function deployment (QFD) based on a reference bank of about 650 QFD publications established through searching various sources to serve the needs of researchers and practitioners for easy references of QFD studies and applications, and hence promote QFD’s future development.