Topic
Page view
About: Page view is a research topic. Over the lifetime, 3355 publications have been published within this topic receiving 84765 citations.
Papers published on a yearly basis
Papers
Patent•
AT&T1
TL;DR: In this paper, a customized advertising repository server is connected on the World Wide Web (WWW), which can be accessed by a registered user through his or her browser either by clicking on an icon, or by inputting the specific URL address of the particular server which stores that user's advertising repository.
Abstract: A customized advertising repository server is connected on the World Wide Web (WWW), which can be accessed by a registered user through his or her browser either by clicking on an icon, or by inputting the specific URL address of the particular server which stores that user's advertising repository When the user accesses his or her customized ad repository through the browser, a composite advertising page is dynamically configured by the Customized Advertising Repository (CAR) server for that particular user based on that user's previously provided user profile Furthermore, at least a portion of that composite advertising page can be dynamically configured on a context dependent basis determined from the particular Web site or sites that the user has accessed prior to accessing the CAR The dynamically configured composite page or pages of advertising provided to the user may contain plural static images, streaming banners, 3-D images, animation, video and/or audio clips, using any of the technologies available on the Web for presenting textual and/or visual information Such a composite page or pages is configured from a database which stores such images, banners, animation, etc, from plural advertisers The customized page is created by selecting from among a storehouse of plural different subscribing advertisers and their associated banner ads, images, etc, those particular images, etc that will be elements of the customized page based on the user's specific areas of interest as determined from the profile, and/or the context dependency From such dynamically configured composite page or pages, the user can then click on a particular image, video window, banner, etc, to retrieve, through a hyperlink, further information directly from the selected advertiser's own Web site or mirror Web site
1,113 citations
Patent•
14 Sep 2012
TL;DR: In this article, the authors propose a method and system for placing graphical objects on a page to optimize the occurrence of an event associated with such objects, such as advertisements on a webpage.
Abstract: A method and system for placement of graphical objects on a page to optimize the occurrence of an event associated with such objects. The graphical objects might include, for instance, advertisements on a webpage, and the event would include a user clicking on that ad. The page includes positions for receipt of the object material. Data regarding the past performance of the objects is stored and updated as new data is received. A user requests a page from a server associated with system. The server uses the performance data to derive a prioritized arrangement of the objects on the page. The server performs a calculation regarding the likelihood that an event will occur for a given object, as displayed to a particular user. The objects are arranged according to this calculation and returned to the user on the requested page. The likelihood can also be multiplied by a weighting factor and the objects arranged according to this product.
984 citations
Patent•
24 Sep 2003TL;DR: In this article, the relevance of advertisements to a user's interests is improved by analyzing the content of a web page to determine a list of one or more topics associated with that web page.
Abstract: The relevance of advertisements to a user's interests is improved. In one implementation, the content of a web page is analyzed to determine a list of one or more topics associated with that web page. An advertisement is considered to be relevant to that web page if it is associated with keywords belonging to the list of one or more topics. One or more of these relevant advertisements may be provided for rendering in conjunction with the web page or related web pages.
746 citations
[...]
TL;DR: A circuit analysis is introduced that allows to understand the distribution of the page score, the way different Web communities interact each other, the role of dangling pages (pages with no outlinks), and the secrets for promotion of Web pages.
Abstract: Although the interest of a Web page is strictly related to its content and to the subjective readers' cultural background, a measure of the page authority can be provided that only depends on the topological structure of the Web. PageRank is a noticeable way to attach a score to Web pages on the basis of the Web connectivity. In this article, we look inside PageRank to disclose its fundamental properties concerning stability, complexity of computational scheme, and critical role of parameters involved in the computation. Moreover, we introduce a circuit analysis that allows us to understand the distribution of the page score, the way different Web communities interact each other, the role of dangling pages (pages with no outlinks), and the secrets for promotion of Web pages.
610 citations
Patent•
IBM1
TL;DR: The content of free speech over distributed networks, such as the Internet, is often inappropriate for minors as well as offensive to some adults as discussed by the authors, which is why it is important for parents to be empowered to control the content of data disseminated in their homes.
Abstract: The content of free speech over distributed networks, such as the Internet, is often inappropriate for minors as well as offensive to some adults. The invention comprises an advisory server operated by, for example, a third party watchdog group, which rates the content of data downloaded from a content server to a client in order to block or censor unwanted material. In operation, each time data (e.g., a web page) is downloaded from a content server to the client, prior to display, the client sends a request signal to the advisory server asking that it advise the client on the content of the web page. The advisory server rates the page and sends a classification rating back to the client. The client thereafter displays or does not display the web page according to the classification rating based on the client's selected preferences. The advisory server may also assign a rating to any links contained on the web page or may also be asked by the client to block any pages which require a fee. In this manner parents are effectively empowered control the content of data disseminated in their homes.
531 citations
Related Topics (5)
Performance Metrics
| Year | Papers |
|---|---|
| 2025 | 1 |
| 2024 | 2 |
| 2023 | 10 |
| 2022 | 16 |
| 2021 | 17 |
| 2020 | 42 |