Opinion poll

Abstract: As most political scientists know, the outcome of the American presidential election can be predicted within a few percentage points (in the popular vote), based on information available months before the election. Thus, the general campaign for president seems irrelevant to the outcome (except in very close elections), despite all the media coverage of campaign strategy. However, it is also well known that the pre-election opinion polls can vary wildly over the campaign, and this variation is generally attributed to events in the campaign. How can campaign events affect people's opinions on whom they plan to vote for, and yet not affect the outcome of the election? For that matter, why do voters consistently increase their support for a candidate during his nominating convention, even though the conventions are almost entirely predictable events whose effects can be rationally forecast?In this exploratory study, we consider several intuitively appealing, but ultimately wrong, resolutions to this puzzle and discuss our current understanding of what causes opinion polls to fluctuate while reaching a predictable outcome. Our evidence is based on graphical presentation and analysis of over 67,000 individual-level responses from forty-nine commercial polls during the 1988 campaign and many other aggregate poll results from the 1952–92 campaigns.We show that responses to pollsters during the campaign are not generally informed or even, in a sense we describe, ‘rational’. In contrast, voters decide, based on their enlightened preferences, as formed by the information they have learned during the campaign, as well as basic political cues such as ideology and party identification, which candidate to support eventually. We cannot prove this conclusion, but we do show that it is consistent with the aggregate forecasts and individual-level opinion poll responses. Based on the enlightened preferences hypothesis, we conclude that the news media have an important effect on the outcome of presidential elections – not through misleading advertisements, sound bites, or spin doctors, but rather by conveying candidates' positions on important issues.

Abstract: In recent years as public opinion polls have shown a decline in racist responses, white Americans have strongly resisted school desegregation and affirmative action programs. Hence, there has been a debate over the extent to which racism has really declined. The theory of modern racism addresses these issues, distinguishing between old-fashioned racial beliefs recognized by everyone as racism and a new set of beliefs arising from the conflicts of the civil rights movement. The theory proposes that antiblack feeling remains high and has been displaced from the socially undesirable old-fashioned beliefs onto the new beliefs where the racism is not recognized. Three experiments were performed; results showed that, regardless of context, the old-fashioned items were perceived as more likely to reveal prejudice. The results are discussed in terms of their significance for opinion polling and continuing racial conflict in America.

Abstract: The authors use a 1989 environmental opinion poll of the Canadian population to examine the influence of perceived consumer effectiveness (PCE) and faith in the efficacy of others (FIO) on the rela...

Abstract: As most political scientists know, the outcome of the U.S. Presidential election can be predicted within a few percentage points (in the popular vote), based on information available months before the election. Thus, the general election campaign for president seems irrelevant to the outcome (except in very close elections), despite all the media coverage of campaign strategy. However, it is also well known that the pre-election opinion polls can vary wildly over the campaign, and this variation is generally attributed to events in the campaign. How can campaign events affect people's opinions on whom they plan to vote for, and yet not affect the outcome of the election? For that matter, why do voters consistently increase their support for a candidate during his nominating convention, even though the conventions are almost entirely predictable events whose effects can be rationally forecast? In this exploratory study, we consider several intuitively appealing, but ultimately wrong, resolutions to this puzzle, and discuss our current understanding of what causes opinion polls to fluctuate and yet reach a predictable outcome. Our evidence is based on graphical presentation and analysis of over 67,000 individual-level responses from forty-nine commercial polls during the 1988 campaign and many other aggregate poll results from the 1952-1992 campaigns. We show that responses to pollsters during the campaign are not generally informed or even, in a sense we describe, rational. In contrast, voters decide which candidate to eventually support based on their enlightened preferences, as formed by the information they have learned during the campaign, as well as basic political cues such as ideology and party identification. We cannot prove this conclusion, but we do show that it is consistent with the aggregate forecasts and individual-level opinion poll responses. Based on the enlightened preferences hypothesis, we conclude that the news media have an important effect on the outcome of Presidential elections - not due to misleading advertisements, sound bites, or spin doctors, but rather by conveying candidates' positions on important issues. Winner of the Pi Sigma Alpha Award for the best paper at the annual meetings of the Midwest Political Science Association.