Topic
Narrowcasting
About: Narrowcasting is a research topic. Over the lifetime, 184 publications have been published within this topic receiving 4051 citations.
Papers published on a yearly basis
Papers
Patent•
6 Nov 1998TL;DR: In this article, a matching and classification utility system comprising a kind of Commerce Utility System is used to perform the matching, narrowcasting, classifying and/or selecting process, non-limiting examples of which include software objects.
Abstract: Rights management information is used at least in part in a matching, narrowcasting, classifying and/or selecting process. A matching and classification utility system comprising a kind of Commerce Utility System is used to perform the matching, narrowcasting, classifying and/or selecting. The matching and classification utility system may match, narrowcast, classify and/or select people and/or things, non-limiting examples of which include software objects. The Matching and Classification Utility system may use any pre-existing classification schemes, including at least some rights management information and/or other qualitative and/or parameter data indicating and/or defining classes, classification systems, class hierarchies, category schemes, class assignments, category assignments, and/or class membership. The Matching and Classification Utility may also use at least some rights management information together with any artificial intelligence, expert system, statistical, computational, manual, or any other means to define new classes, class hierarchies, classification systems, category schemes, and/or assign persons, things, and/or groups of persons and/or things to at least one class.
1,109 citations
TL;DR: The authors found that the number of people with whom someone communicates influence what he or she discusses and shares, which is driven by communicators' focus of attention, which leads communicators to share less self-presenting content and more useful content.
Abstract: Does the number of people with whom someone communicates influence what he or she discusses and shares? Six studies demonstrate that compared with narrowcasting (i.e., communicating with just one person), broadcasting (i.e., communicating with multiple people) leads consumers to avoid sharing content that makes them look bad. Narrowcasting, however, encourages people to share content that is useful to the message recipient. These effects are driven by communicators' focus of attention. People naturally tend to focus on the self, but communicating with just one person heightens other-focus, which leads communicators to share less self-presenting content and more useful content. These findings shed light on the drivers of word of mouth and provide insight into when the communication sender (vs. receiver) plays a relatively larger role in what people share.
338 citations
Patent•
18 Oct 2002TL;DR: In this article, a matching and classification utility system comprising a kind of Commerce Utility System is used to perform the matching, narrowcasting, classifying and/or selecting process, non-limiting examples of which include software objects.
Abstract: Rights management information is used at least in part in a matching, narrowcasting, classifying and/or selecting process. A matching and classification utility system comprising a kind of Commerce Utility System is used to perform the matching, narrowcasting, classifying and/or selecting. The matching and classification utility system may match, narrowcast, classify and/or select people and/or things, non-limiting examples of which include software objects. The Matching and Classification Utility system may use any pre-existing classification schemes, including at least some rights management information and/or other qualitative and/or parameter data indicating and/or defining classes, classification systems, class hierarchies, category schemes, class assignments, category assignments, and/or class membership. The Matching and Classification Utility may also use at least some rights management information together with any artificial intelligence, expert system, statistical, computational, manual, or any other means to define new classes, class hierarchies, classification systems, category schemes, and/or assign persons, things, and/or groups of persons and/or things to at least one class.
325 citations
Book•
25 Jan 2006
TL;DR: Aestheticisation Agenda-setting Americanisation/Professionalism Audiences Authenticity Brands/Branding Broadcasting/Narrowcasting Campaigns/Campaigning Civil/Civic Society Consumerism/Consumerisation Cynicism Dealignment Dumbing Down E-representation/E-politics Electoral professionalism Emotionalisation Framing Globalisation Hegemonic Model Ideology Image Information Subsidies Infotainment Legitimacy/Legitimisation Manufactured Consent Media-Centred Democracy Media Effects Mediatisation Message/Messages Negativity News Management News Values Packaging Permanent Campaigning Political Advertising Political
Abstract: Aestheticisation Agenda-Setting Americanisation/Professionalism Audiences Authenticity Brands/Branding Broadcasting/Narrowcasting Campaigns/Campaigning Civil/Civic Society Consumerism/Consumerisation Cynicism Dealignment Dumbing Down E-representation/E-politics Electoral professionalism Emotionalisation Framing Globalisation Hegemonic Model Ideology Image Information Subsidies Infotainment Legitimacy/Legitimisation Manufactured Consent Media-Centred Democracy Media Effects Mediatisation Message/Messages Negativity News Management News Values Packaging Permanent Campaigning Political Advertising Political Marketing Popular Culture Populism Propaganda Pseudo-Events Public Relations Democracy Public Sphere Representation Rhetoric Segmentation Soundbite/Soundbite Culture Source-Reporter Relations Spin/Spin-Doctor Technological Determinism Terrorism Uses and Gratifications Theory Virtual Politics/Virtual Communities
222 citations
Journal Article•
TL;DR: This paper found that the number of people with whom someone communicates influence what he or she discusses and shares, which is driven by communicators' focus of attention, which leads communicators to share less self-presenting content and more useful content.
Abstract: Does the number of people with whom someone communicates influence what he or she discusses and shares? Six studies demonstrate that compared with narrowcasting (i.e., communicating with just one person), broadcasting (i.e., communicating with multiple people) leads consumers to avoid sharing content that makes them look bad. Narrowcasting, however, encourages people to share content that is useful to the message recipient. These effects are driven by communicators’ focus of attention. People naturally tend to focus on the self, but communicating with just one person heightens other-focus, which leads communicators to share less self-presenting content and more useful content. These findings shed light on the drivers of word of mouth and provide insight into when the communication sender (vs. receiver) plays a relatively larger role in what people share.
177 citations
Related Topics (5)
Performance Metrics
| Year | Papers |
|---|---|
| 2021 | 2 |
| 2020 | 4 |
| 2019 | 7 |
| 2018 | 11 |
| 2017 | 11 |
| 2016 | 15 |