TL;DR: This paper provides an in-depth description of Google, a prototype of a large-scale search engine which makes heavy use of the structure present in hypertext and looks at the problem of how to effectively deal with uncontrolled hypertext collections where anyone can publish anything they want.
Abstract: In this paper, we present Google, a prototype of a large-scale search engine which makes heavy use of the structure present in hypertext. Google is designed to crawl and index the Web efficiently and produce much more satisfying search results than existing systems. The prototype with a full text and hyperlink database of at least 24 million pages is available at http://google.stanford.edu/. To engineer a search engine is a challenging task. Search engines index tens to hundreds of millions of web pages involving a comparable number of distinct terms. They answer tens of millions of queries every day. Despite the importance of large-scale search engines on the web, very little academic research has been done on them. Furthermore, due to rapid advance in technology and web proliferation, creating a web search engine today is very different from three years ago. This paper provides an in-depth description of our large-scale web search engine -- the first such detailed public description we know of to date. Apart from the problems of scaling traditional search techniques to data of this magnitude, there are new technical challenges involved with using the additional information present in hypertext to produce better search results. This paper addresses this question of how to build a practical large-scale system which can exploit the additional information present in hypertext. Also we look at the problem of how to effectively deal with uncontrolled hypertext collections where anyone can publish anything they want.
TL;DR: A set of techniques for the rank aggregation problem is developed and compared to that of well-known methods, to design rank aggregation techniques that can be used to combat spam in Web searches.
Abstract: We consider the problem of combining ranking results from various sources. In the context of the Web, the main applications include building meta-search engines, combining ranking functions, selecting documents based on multiple criteria, and improving search precision through word associations. We develop a set of techniques for the rank aggregation problem and compare their performance to that of well-known methods. A primary goal of our work is to design rank aggregation techniques that can e ectively combat \spam," a serious problem in Web searches. Experiments show that our methods are simple, e cient, and e ective.
TL;DR: It is found that most people use few search terms, few modified queries, view few Web pages, and rarely use advanced search features, and the language of Web queries is distinctive.
Abstract: In studying actual Web searching by the public at large, we analyzed over one million Web queries by users of the Excite search engine. We found that most people use few search terms, few modified queries, view few Web pages, and rarely use advanced search features. A small number of search terms are used with high frequency, and a great many terms are unique; the language of Web queries is distinctive. Queries about recreation and entertainment rank highest. Findings are compared to data from two other large studies of Web queries. This study provides an insight into the public practices and choices in Web searching.
TL;DR: In this paper, the authors show that incorporating implicit feedback can augment other features, improving the accuracy of a competitive web search ranking algorithm by as much as 31% relative to the original performance.
Abstract: We show that incorporating user behavior data can significantly improve ordering of top results in real web search setting. We examine alternatives for incorporating feedback into the ranking process and explore the contributions of user feedback compared to other common web search features. We report results of a large scale evaluation over 3,000 queries and 12 million user interactions with a popular web search engine. We show that incorporating implicit feedback can augment other features, improving the accuracy of a competitive web search ranking algorithms by as much as 31% relative to the original performance.
TL;DR: An on-line algorithm for learning preference functions that is based on Freund and Schapire's "Hedge" algorithm is considered, and it is shown that the problem of finding the ordering that agrees best with a learned preference function is NP-complete.
Abstract: There are many applications in which it is desirable to order rather than classify instances. Here we consider the problem of learning how to order instances given feedback in the form of preference judgments, i.e., statements to the effect that one instance should be ranked ahead of another. We outline a two-stage approach in which one first learns by conventional means a binary preference function indicating whether it is advisable to rank one instance before another. Here we consider an on-line algorithm for learning preference functions that is based on Freund and Schapire's "Hedge" algorithm. In the second stage, new instances are ordered so as to maximize agreement with the learned preference function. We show that the problem of finding the ordering that agrees best with a learned preference function is NP-complete. Nevertheless, we describe simple greedy algorithms that are guaranteed to find a good approximation. Finally, we show how metasearch can be formulated as an ordering problem, and present experimental results on learning a combination of "search experts," each of which is a domain-specific query expansion strategy for a web search engine.