About: Megaphone is a research topic. Over the lifetime, 154 publications have been published within this topic receiving 782 citations. The topic is also known as: mega phone.
TL;DR: In this paper, the authors focus on fashion bloggers who acquire an audience by iterated displays of aesthetic discrimination applied to the selection and combination of clothing and describe how the exercise of taste produces economic rewards and social capital for these bloggers.
Abstract: The megaphone effect refers to the fact that the web makes a mass audience potentially available to ordinary consumers. The article focuses on fashion bloggers who acquire an audience by iterated displays of aesthetic discrimination applied to the selection and combination of clothing. The authors offer a theoretical account of bloggers’ success in terms of the accumulation of cultural capital via public displays of taste and describe how the exercise of taste produces economic rewards and social capital for these bloggers. The article situates fashion blogging as one instance of a larger phenomenon that includes online reviews and user-generated content and extends to the consumption of food and home decor as well as clothing. In these instances of the megaphone effect, a select few ordinary consumers are able to acquire an audience without the institutional mediation historically required.
TL;DR: This work designs and implements Megaphone, a data migration mechanism for stateful distributed dataflow engines with latency objectives that reduces service latencies during reconfiguration by orders of magnitude without significantly increasing steady-state overhead.
Abstract: We design and implement Megaphone, a data migration mechanism for stateful distributed dataflow engines with latency objectives. When compared to existing migration mechanisms, Megaphone has the following differentiating characteristics: (i) migrations can be subdivided to a configurable granularity to avoid latency spikes, and (ii) migrations can be prepared ahead of time to avoid runtime coordination. Megaphone is implemented as a library on an unmodified timely dataflow implementation, and provides an operator interface compatible with its existing APIs. We evaluate Megaphone on established benchmarks with varying amounts of state and observe that compared to naive approaches Megaphone reduces service latencies during reconfiguration by orders of magnitude without significantly increasing steady-state overhead.
TL;DR: Disclosed is an inventive apparatus which is interchangeably useful as a container or a megaphone as discussed by the authors, which includes a rigid, hollow, double-walled body open at its bottom through an outlet and opened at its top through a port.
Abstract: Disclosed is an inventive apparatus which is interchangeably useful as a container or a megaphone. The apparatus includes a rigid, hollow, double-walled body open at its bottom through an outlet and opened at its top through a port. The apparatus is designed to be hand-held. A removable and reinsertable cap and base are designed to fit respectively into the port and outlet. When inserted, the cap and base make the body useful as a temperature maintaining potable liquid container. When removed, the cap and base open the body for use as a megaphone.
TL;DR: In this article, the structure and stereochemistry of megaphone, a new cytotoxic neolignan from Aniba rnegaphylla Mez, have been revealed.
Abstract: The isolation and elucidation of the structure and stereochemistry of megaphone ( l ) , a new cytotoxic neolignan from Aniba rnegaphylla Mez., are reported. Chemical and spectral evidence supported structure 1 for megaphone, and a direct x-ray crystallographic analysis confirmed the structure and established the stereochemistry. Two additional new cytotoxic neolignans, megaphone acetate (2) and megaphyllone acetate (3), were isolated and their structures deduced in light of the structure of 1. The lack of activity of these neolignans as inhibitors of mitosis in sea urchin eggs is discussed in terms of structural features.
TL;DR: In this paper, the authors studied the ways professional marketing is affected by these "citizen journalists" on social media, and how their behavior is influenced by marketers, and they showed that these megaphone-holding consumers have real power, and their consumer-to-consumer relationships depend upon brands.
Abstract: Abstract Amassing an audience by blogging is a very recent form of online consumer behavior. Consumers not only seek community as earlier studies show, they also look for taste leadership from certain peers Fashion bloggers take hold of the Internet “megaphone” to broadcast and influence taste within an elaborate social and cultural process. It teaches us some general principles about the ways professional marketing is affected by these “citizen journalists” on social media, and how their behavior is affected by marketers. These megaphone-holding consumers have real power, and their consumer-to-consumer relationships depend upon brands. Brands are increasingly coming to depend upon them as well. Although these bloggers started out as ordinary consumers, they were soon integrated into the professional fashion system and do not oppose it. They therefore pose no threat to professional marketers, but rather offeran alternative marketing opportunity within the complex web of social media.