McDonaldization

Abstract: Preface 1. An Introduction to McDonaldization McDonalds as a Global Icon The Long Arm of McDonaldization The Dimensions of McDonaldization The Advantages of McDonaldization A Critique of McDonaldization: The Irrationality of Rationality What Isn't McDonaldized McDonald's Troubles: Implications for McDonaldization A Look Ahead 2. McDonaldization and Its Precursors: From the Iron Cage to the Fast-Food Industry Bureaucratization: Making Life More Rational The Holocaust: Mass-Produced Death Scientific Management: Finding the One Best Way The Assembly Line: Turning Workers Into Robots Levittown: Putting Up Houses - "Boom, Boom, Boom" Shopping Centers: Malling America McDonald's: Creating the "Fast-Food Factory" Conclusion 3. Efficiency: Drive-Throughs and Finger Foods Streamlining the Process Simplifying the Product Putting Customers to Work Conclusion 4. Calculability: Big Macs and Little Chips Emphasizing Quantity Rather Than Quality of Products Giving the Illusion of Quantity Reducing Production and Service to Number Conclusion 5. Predictability: It Never Rains on Those Little Houses on the Hillside Creating Predictable Settings Scripting Ineraction With Customers Making Employee Behavior Predictable Creating Predictable Products and Processes Minimizing Danger and Unpleasantness Conclusion 6. Control: Human and Nonhuman Robots Controlling Employees Controlling Customers Controlling the Process and the Product The Ultimate Experience of Control? Birth and Death Conclusion 7. The Irrationality of Rationality: Traffic Jams on Those "Happy Trails" Inefficiency: Long Lines at the Checkout High Cost: Better Off at Home The Illusion of Fun: Ha, Ha, the Stock Market Just Crashed The Illusion of Reality: Even the "Singers" Aren't Real False Friendliness: "Hi, George" Disenchantment: Where's the Magic Health and Environmental Hazards: Even Your Pets Are at Risk Homogenization: It's No Different in Paris Dehumanization: Getting Hosed at "Trough and Brew" Conclusion 8. Globalization and McDonaldization: Does It All Amount to... Nothing? Globalization McDonaldization and Grobalization Nothing-Somthing and McDonaldization Nothing-Something and Grobalization-Glocalization The Case for McDonaldization as an Example of the Glocalization of Something The Case for McDonaldization as an Example of the Grobalization of Nothing Conclusion 9. McDonaldization in a Changing World: Are There Any Limits? The Forces Driving McDonaldization: It Pays, We Value It, It Fits Other Major Social Changes: McDonaldization in the Era of the "Posts" Are There Any Limits to the Expansion of McDonaldization? Looking to the Future: De-McDonaldization? Conclusion 10. Dealing With McDonaldization: A Practical Guide Creating "Reasonable" Alternatives: Sometimes You Really Do Have to Break the Rules Fighting Back Collectively: Saving Hearts, Minds, Taste Buds, and the Piazza di Spagna Coping Individually: " Skunk Works," Blindfolded Children, and Fantasy Worlds Conclusion Index About the Author

Abstract: Much has been said about the impact of globalization on higher education. Some have argued that globalization, the Internet, and the scientific community will level the playing field in the new age of knowledge interdependence. Others claim that globalization means both worldwide inequality and the McDonaldization of the university. It is argued that all of the contemporary pressures on higher education, from the pressures of massification to the growth of the private sector are the results of globalization. There is a grain of truth in all of these hypotheses—and a good deal of misinterpretation as well. The purpose of this essay is to “unpack” the realities of globalization and internationalization in higher education and to highlight some of the ways in which globalization affects the university. Of special interest here is how globalization is affecting higher education in developing countries—the nations that will experience the bulk of higher education expansion in the coming decades. Much has been said about the impact of globalization on higher education. Some have argued that globalization, the Internet, and the scientific community will level the playing field in the new age of knowledge interdependence. Others claim that globalization means both worldwide inequality and the McDonaldization of the university. It is argued that all of the contemporary pressures on higher education, from the pressures of massification to the growth of the private sector are the results of globalization. There is a grain of truth in all of these hypotheses—and a good deal of misinterpretation as well. The purpose of this essay is to “unpack” the realities of globalization and internationalization in higher education and to highlight some of the ways in which globalization affects the university. Academe around the world is affected differently by global trends. The countries of the European Union, for example, must adjust to new degree structures and other kinds of harmonization that are part of the Bologna and related initiatives. Countries that use English benefit from the increasingly widespread use of that language for science and scholarship. Of special interest here is how globalization is affecting higher education in

Abstract: The fast-food business, most notably Mcdonal ds, revolutionised not only the restaurant business but also American society and ultimately, the world. Using the model of Mcdonalds, the author draws on the theories of Weber to produce a social critique. '