Topic
Link building
About: Link building is a research topic. Over the lifetime, 31 publications have been published within this topic receiving 197 citations. The topic is also known as: Link Building.
Papers
Book•
21 Mar 2011
TL;DR: Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases Search engine optimization is the process of creating, formatting and promoting web pages in a manner that ensures they are ranked highly for chosen keyword phrases after a user performs a Web search.
Abstract: Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants. You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire. Explains the basics of search engine optimization (SEO) and how it enables a specific site to rank high in a Web search based on particular keyword phrases Shares little-known tricks and tips of SEO consultants that work with Fortune 500 companies Demonstrates how to perform a professional SEO Web site audit Reveals the techniques that current SEO leaders use to remain high in rankings Divulges secrets for spying on your competitors' ranking techniques As the only book focused on the subject of SEO consulting, this must-have resource unveils secret tricks of the trade. From the Author: How to Get Your First Major SEO Client Author Danny Dover I have worked with many of the webs most popular websites as an SEO consultant, and each of them shared one infuriating trait. While their SEO problems were not that difficult, the process of getting them to hire me was. Before I can explain how I overcame this barrier, let me set the context. Large clients generally suffer from many or all of the same difficulties: The potential major clients website scaled quickly but without SEO in mind. This makes going back and working with a legacy Content Management System (CMS) very difficult. The amount of inbound links is no longer a problem, but optimally passing the value of those links throughout the site is a problem. The production of content is no longer a problem, but that same content being duplicated across multiple URLs is massively devaluing that same contents value. Big organizations generally have very big websites. While the raw materials for a search engine optimized site are there, the information architecture is not. So how do you use this knowledge to get your first major SEO client? The answer is to create solutions to these problems before the potential client even identifies they exist and then sell your services to them in the correct way. Once you have done that, offer your solutions at a cheaper than market price (for your first major client only!) and make it clear you have the follow through necessary to guide these changes through their companies structure. That sounds good but how do I establish myself as a trusted source? That is exactly the correct question! Larger companies usually need hard data in order to make these decisions. This means you will need appropriate case studies. Case studies pay dividends so always be sure to create them after working with noteworthy clients. (I even recommend doing this in exchange for a lower price, if necessary.) Since in this scenario, you havent already had a major client in the past, the best case study isnt really a case study at all. Use the potential clients site as an in progress case study and cite actual problems that exist on their site today and show them the results your previous (although smaller) clients got in the past. Back this up with inside information on how others have seen similar results at other major websites. The most cost effective way to get that evidence is to take other SEOs who already worked with major clients out to lunch or coffee in exchange for examples and anecdotes they experienced with past clients. This will both help you become more knowledge and improve your ability to sell yourself. This combination of pre-identifying the potential major clients problems, reassuring them that you have the stamina to push the changes through their company structure, demonstrating the type of results they will likely receive from working with you and basing all of that on case studies and actual examples make up the system you need to get your first big SEO client. While this should get you the results you need, more details are available in this book, Search Engine Optimization Secrets, in case you need more detailed instructions. This system has worked for me and it has worked for others. Now it is your turn.
32 citations
26 May 2010
TL;DR: A theorem describing how the topology of the graph comes in to play when evaluating potential new backlinks is presented, showing that no FPTAS exists for Link Building under the assumption NP≠P and that Link Building is W[1]-hard.
Abstract: For a given node t in a directed graph G(VG,EG) and a positive integer k we study the problem of computing a set of k new links pointing to t – so called backlinks to t – producing the maximum increase in the PageRank value of t This problem is known as Link Building in the www context We present a theorem describing how the topology of the graph comes in to play when evaluating potential new backlinks Based on the theorem we show that no FPTAS exists for Link Building under the assumption NP≠P and we also show that Link Building is W[1]-hard
20 citations
TL;DR: In this article, a case study of 150 news items that contain specially commissioned links resulting from a commercial transaction is presented, which provides evidence of a new revenue stream for the digital news media, one that is not clearly disclosed and which is based on the sale of links.
Abstract: In recent years, a number of digital news media outlets have begun to include paid links in their content. This study seeks to identify and analyse this content whose sole purpose is to improve the website authority of the advertisers and their search engine rankings. To do so, it employs two basic methodologies: first, it undertakes a systematic review of off-page SEO practices, the digital press and native advertising; and, second, it reports a case study based on the identification and analysis of 150 news items that contain specially commissioned links resulting from a commercial transaction. The study provides evidence of a new revenue stream for the digital news media, one that is not clearly disclosed and which is based on the sale of links. The article includes a discussion of the case study findings, and presents future guidelines for the use of paid links based on the emerging concept of ‘native advertising’.
19 citations
Book•
31 Mar 2008
TL;DR: Today's leading SEO Book, SEO Made Simple: Search Engine Optimization Strategies for Dominating the World's Leading Search Engine, 2nd Edition, is a tell-all search engine optimization guide for anyone trying to reach the highly coveted #1 ranking on Google for their website or blog.
Abstract: Today's leading SEO Book, SEO Made Simple: Search Engine Optimization Strategies for Dominating the World's Leading Search Engine, 2nd Edition, is a tell-all search engine optimization guide for anyone trying to reach the highly coveted #1 ranking on Google for their website or blog. Updated and expanded with the latest information on search engine optimization (SEO) and including more than 20 new pages of proven search engine optimization techniques. SEO Made Simple is today's top-selling search engine optimization guide. Learn from leading Webmaster, Michael H. Fleischner, the specific SEO techniques that deliver top rankings in less than 30 days. Whether you're a search engine optimization expert or new to website rankings, the techniques revealed in SEO Made Simple will give you everything you need to dominate Google and other leading search engines. Generate tons of traffic to your website absolutely FREE with top search engine placement on Google, Yahoo! and Bing. SEO Made Simple has helped more individuals than another other search engine optimization guide ever printed to achieve top rankings for even the most competitive keywords. This guide has been updated with the latest SEO advice on social media, Google Places, and even a step-by-step link building process that has already produced top results for some of the most sought after keywords. If you are looking for a guide that provides the information you need to achieve top rankings, without all of the useless fluff, this is it. SEO Made Simple is the only resource on search engine optimization that you'll ever need. Learn the techniques that have a direct and significant impact on your website's ranking. This book is ranked #1 for a reason. Read our reviews and see for yourself why SEO Made Simple is your most important resource for acquiring top search engine rankings.
18 citations
TL;DR: In this paper, the authors investigated the general scholarly usage of the dot-science top-level domain and concluded that it is scarcely adopted by the academic community and mainly used by registrar companies for reselling purposes (35.5% of all web domains were parked).
Abstract: Dot-science was launched in 2015 as a new academic top-level domain aimed to provide ‘a dedicated, easily accessible location for global Internet users with an interest in science’. The main objective of this work is to find out the general scholarly usage of this top-level domain. In particular, the following three questions are pursued: usage (number of web domains registered with the dot-science), purpose (main function and category of websites linked to these web domains), and impact (websites’ visibility and authority). To do this, 13,900 domain names were gathered through ICANN’s Domain Name Registration Data Lookup database. Each web domain was subsequently categorized, and data on web impact were obtained from Majestic’s API. Based on the results obtained, it is concluded that the dot-science top-level domain is scarcely adopted by the academic community, and mainly used by registrar companies for reselling purposes (35.5% of all web domains were parked). Websites receiving the highest number of backlinks were generally related to non-academic websites applying intensive link building practices and offering leisure or even fraudulent contents. Majestic’s trust flow metric has been proved an effective method to filter reputable academic websites. As regards primary academic-related dot-science web domain categories, 1175 (8.5% of all web domains registered) were found, mainly personal academic websites (342 web domains), blogs (261) and research groups (133). All dubious content reveals bad practices on the Web, where the tag ‘science’ is fundamentally used as a mechanism to deceive search engine algorithms.
16 citations
Related Topics (5)
Performance Metrics
| Year | Papers |
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| 2021 | 4 |
| 2019 | 5 |
| 2018 | 3 |
| 2017 | 2 |
| 2016 | 3 |
| 2015 | 1 |