TL;DR: Drawing on the paradigm of search and experience goods from information economics, a model of customer review helpfulness is developed and tested and indicates that review extremity, review depth, and product type affect the perceived helpfulness of the review.
Abstract: Customer reviews are increasingly available online for a wide range of products and services. They supplement other information provided by electronic storefronts such as product descriptions, reviews from experts, and personalized advice generated by automated recommendation systems. While researchers have demonstrated the benefits of the presence of customer reviews to an online retailer, a largely uninvestigated issue is what makes customer reviews helpful to a consumer in the process of making a purchase decision. Drawing on the paradigm of search and experience goods from information economics, we develop and test a model of customer review helpfulness. An analysis of 1,587 reviews from Amazon.com across six products indicated that review extremity, review depth, and product type affect the perceived helpfulness of the review. Product type moderates the effect of review extremity on the helpfulness of the review. For experience goods, reviews with extreme ratings are less helpful than reviews with moderate ratings. For both product types, review depth has a positive effect on the helpfulness of the review, but the product type moderates the effect of review depth on the helpfulness of the review. Review depth has a greater positive effect on the helpfulness of the review for search goods than for experience goods. We discuss the implications of our findings for both theory and practice.
TL;DR: Gurewitz et al. as mentioned in this paper ranked the mass media with respect to their perceived helpfulness in satisfying clusters of needs arising from social roles and individual dispositions, and concluded that primary relations, holidays and other cultural activities are often more important than the media in satisfying needs.
Abstract: The mass media are ranked with respect to their perceived helpfulness in satisfying clusters of needs arising from social roles and individual dispositions. For example, integration into the sociopolitical order is best served by newspaper; while "knowing oneself " is best served by books. Cinema and books are more helpful as means of "escape" than is television. Primary relations, holidays and other cultural activities are often more important than the mass media in satisfying needs. Television is the least specialized medium, serving many different personal and political needs. The "interchangeability" of the media over a variety of functions orders televisions, radio, newspapers, books, and cinema in a circumplex. We speculate about which attributes of the media explain the social and psychological needs they serve best. The data, drawn from an Israeli survey, are presented as a basis for cross-cultural comparison. Disciplines Communication | Social and Behavioral Sciences This journal article is available at ScholarlyCommons: http://repository.upenn.edu/asc_papers/267 ON THE USE OF THE MASS MEDIA FOR IMPORTANT THINGS * ELIHU KATZ MICHAEL GUREVITCH
TL;DR: The results of nine experiments suggest that money brings about a self-sufficient orientation in which people prefer to be free of dependency and dependents.
Abstract: Money has been said to change people's motivation (mainly for the better) and their behavior toward others (mainly for the worse) The results of nine experiments suggest that money brings about a self-sufficient orientation in which people prefer to be free of dependency and dependents Reminders of money, relative to nonmoney reminders, led to reduced requests for help and reduced helpfulness toward others Relative to participants primed with neutral concepts, participants primed with money preferred to play alone, work alone, and put more physical distance between themselves and a new acquaintance
Hugo Touvron, Louis Martin, Kevin H. Stone, Peter J. Albert, Amjad Almahairi, Yasmine Babaei, Nikolay Bashlykov, Sanjay Batra, Prajjwal Bhargava, Shruti Bhosale, Dan Bikel, Lee Blecher, Cristian Canton Ferrer, Moya Chen, Guillem Cucurull, David Esiobu, Jude Fernandes, Jing Fu, Wentao Fu, Brian Fuller, Cynthia Gao, Vedanuj Goswami, Naman Goyal, Anthony Hartshorn, Saghar Hosseini, Rui Hou, Hakan Inan, Marcin Kardas, Viktor Kerkez, Madian Khabsa, Isabel M. Kloumann, A. S. Korenev, Punit Singh Koura, Marie-Anne Lachaux, Thibaut Lavril, J. Lee, Diana Liskovich, Yinghai Lu, Yuning Mao, Xavier Martinet, Todor Mihaylov, Pushkar Mishra, Igor Molybog, Yong Nie, A.M. Poulton, Jeremy Reizenstein, Rashi Rungta, Kalyan Saladi, Alan Schelten, Ruan Silva, Eric M. Smith, Ravi Subramanian, Xiang‐Yang Tan, Binh Tang, R. M. Taylor, Adina Williams, Jian Xiang Kuan, Puxin Xu, Zheng Yan, Iliyan Zarov, Yuchen Zhang, Angela Fan, Melanie Kambadur, Sharan Narang, Aurelien Rodriguez, Robert Stojnic, Sergey Edunov, Thomas Scialom
1 Jan 2023
TL;DR: Llama 2 is a collection of open-source pretrained and fine-tuned large language models optimized for dialogue use cases. It outperforms open-source chat models on benchmarks and has potential to be a substitute for closed-source models.
Abstract: In this work, we develop and release Llama 2, a collection of pretrained and fine-tuned large language models (LLMs) ranging in scale from 7 billion to 70 billion parameters. Our fine-tuned LLMs, called Llama 2-Chat, are optimized for dialogue use cases. Our models outperform open-source chat models on most benchmarks we tested, and based on our human evaluations for helpfulness and safety, may be a suitable substitute for closed-source models. We provide a detailed description of our approach to fine-tuning and safety improvements of Llama 2-Chat in order to enable the community to build on our work and contribute to the responsible development of LLMs.
TL;DR: In this paper, the impact of reviews on economic outcomes like product sales and how different factors affect social outcomes such as their perceived usefulness was examined, and it was shown that the extent of subjectivity, informativeness, readability, and linguistic correctness in reviews matters in influencing sales and perceived usefulness.
Abstract: With the rapid growth of the Internet, the ability of users to create and publish content has created active electronic communities that provide a wealth of product information. However, the high volume of reviews that are typically published for a single product makes harder for individuals as well as manufacturers to locate the best reviews and understand the true underlying quality of a product. In this paper, we reexamine the impact of reviews on economic outcomes like product sales and see how different factors affect social outcomes such as their perceived usefulness. Our approach explores multiple aspects of review text, such as subjectivity levels, various measures of readability and extent of spelling errors to identify important text-based features. In addition, we also examine multiple reviewer-level features such as average usefulness of past reviews and the self-disclosed identity measures of reviewers that are displayed next to a review. Our econometric analysis reveals that the extent of subjectivity, informativeness, readability, and linguistic correctness in reviews matters in influencing sales and perceived usefulness. Reviews that have a mixture of objective, and highly subjective sentences are negatively associated with product sales, compared to reviews that tend to include only subjective or only objective information. However, such reviews are rated more informative (or helpful) by other users. By using Random Forest-based classifiers, we show that we can accurately predict the impact of reviews on sales and their perceived usefulness. We examine the relative importance of the three broad feature categories: “reviewer-related” features, “review subjectivity” features, and “review readability” features, and find that using any of the three feature sets results in a statistically equivalent performance as in the case of using all available features. This paper is the first study that integrates econometric, text mining, and predictive modeling techniques toward a more complete analysis of the information captured by user-generated online reviews in order to estimate their helpfulness and economic impact.