Google hacking

Abstract: This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more * Gets you up and running with all the new tools in the revamped Google Analytics, and includes content requested by readers and users especially for new GA users * Covers social media analytics features, advanced segmentation displays, multi-dashboard configurations, and using Top 20 reports * Provides a detailed best-practices implementation guide covering advanced topics, such as how to set up GA to track dynamic web pages, banners, outgoing links, and contact forms * Includes case studies and demonstrates how to optimize pay-per-click accounts, integrate AdSense, work with new reports and reporting tools, use ad version testing, and more Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition

Abstract: This book is about the next generation of the Google Maps API. It will provide the reader with the skills and knowledge necessary to incorporate Google Maps v3 on web pages in both desktop and mobile browsers. It also describes how to deal with common problems that most map developers encounter at some point, like performance and usability issues with having too many markers and possible solutions to that. Introduction to the Google Maps API v3 Solutions to common problems most developers encounters (too many markers, common JavaScript pitfalls) Best practices using HTML/CSS/JavaScript and Google Maps What youll learn Building reliable Google Maps web applications How to transfer from version 2 to version 3 of the API Best practices using HTML/CSS/JavaScript Dealing with large amounts of map markers How to look up addresses and coordinates using GeoCoding and reversed GeoCoding Who this book is for Web designers/web developers with a basic knowledge of HTML, CSS and JavaScript, as well as people with knowledge of the old Google Maps API that needs help to easily transfer to the new API. And, this book is for anyone interested in learning how to integrate Google Maps on their web page.

Abstract: Among its many amazing applications, Google now has web-based alternatives to many of the applications in Microsoft Office. This comprehensive and easy-to-follow new book enables you to explore Google's new office applications in detail. Once you do, you'll be in good company -- more than 100,000 small businesses and some corporations are already looking to take advantage of these free Google offerings. Google Apps: The Missing Manual teaches you how to use three relatively new applications from Google: "Docs and Spreadsheets," which provide many of the same core tools that you find in Word and Excel; and Google Calendar and Gmail, the applications that offer an alternative to Outlook. This book demonstrates how these applications together can ease your ability to collaborate with others, and allow you access to your documents, mail and appointments from any computer at any location. Of course, as remarkable as these applications are, Google's office suite is definitely a work-in-progress. Navi gating what you can and can't do and -- more importantly -- understanding how to do it isn't always easy. And good luck finding enough help online. Google Apps: The Missing Manual is the one book you need to get the most out of this increasingly useful part of the Google empire. This book: Explains how to create, save and share each of Google's web-based office applications Offers separate sections for Docs and Spreadsheets, Google Calendar, and Gmail Demonstrates how to use these applications in conjunction with one another Gives you crystal-clear and jargon-free explanations that will satisfy users of all technical levels Many of you already use Gmail, but do you know its full potential? Do youknow how you can increase its power by using Gmail with Doc and Spreadsheets and Google Calendar? You'll find out with Google Apps: The Missing Manual. You'll also come to understand why large corporations such as General Electric and Proctor & Gamble are taking a long, hard look at these applications.

Abstract: The launch of Google Scholar Citations and Google Scholar Metrics may provoke a revolution in the research evaluation field as it places within every researchers reach tools that allow bibliometric measuring. In order to alert the research community over how easily one can manipulate the data and bibliometric indicators offered by Google s products we present an experiment in which we manipulate the Google Citations profiles of a research group through the creation of false documents that cite their documents, and consequently, the journals in which they have published modifying their H index. For this purpose we created six documents authored by a faked author and we uploaded them to a researcher s personal website under the University of Granadas domain. The result of the experiment meant an increase of 774 citations in 129 papers (six citations per paper) increasing the authors and journals H index. We analyse the malicious effect this type of practices can cause to Google Scholar Citations and Google Scholar Metrics. Finally, we conclude with several deliberations over the effects these malpractices may have and the lack of control tools these tools offer