Showing papers on "Embedded value published in 1985"
TL;DR: In this article, the dynamic interaction of market share and profit is evaluated in the context of consumer products, and the determinants of market shares are compared with published empirical research and illustrated in a consumer product inducer.
Abstract: This article evaluates the dynamic interaction of market share and profit. The determinants of market share are compared with published empirical research and illustrated in a consumer product indu...