Ecolabel

Abstract: Initiatives certifying that producers of goods and services adhere to defined environmental and social-welfare production standards are increasingly popular. According to proponents, these initiatives create financial incentives for producers to improve their environmental, social, and economic performance. We reviewed the evidence on whether these initiatives have such benefits. We identified peer-reviewed, ex post, producer-level studies in economic sectors in which certification is particularly prevalent (bananas, coffee, fish products, forest products, and tourism operations), classified these studies on the basis of whether their design and methods likely generated credible results, summarized findings from the studies with credible results, and considered how these findings might guide future research. We found 46 relevant studies, most of which focused on coffee and forest products and examined fair-trade and Forest Stewardship Council certification. The methods used in 11 studies likely generated credible results. Of these 11 studies, nine examined the economic effects and two the environmental effects of certification. The results of four of the 11 studies, all of which examined economic effects, showed that certification has producer-level benefits. Hence, the evidence to support the hypothesis that certification benefits the environment or producers is limited. More evidence could be generated by incorporating rigorous, independent evaluation into the design and implementation of projects promoting certification.

Abstract: The research reported here documents the awareness of ecolabels among visitors to Christchurch, one important visitor destination in New Zealand. Around the world there is a growing debate about ecolabels and how visitors respond to them. We propose to inform this debate by studying the relationship between visitor response to ecolabels and their environment values. In interviews with 295 visitors to Christchurch it was found that only one-fifth recalled any place with ecolabels, and only 13% had ever heard of any tourism ecolabel. However, 33% of visitors had some experience of ecolabels. Data were cluster analysed to find that 61% of respondents expressed biocentric values and 39% expressed ambivalent values but not anthropocentric values towards nature. Further analysis of the data showed that the clusters had different responses on many dimensions of ecolabels. Biocentric visitors were concerned with the environment in which they travel, believed that ecolabels are needed in New Zealand, and said they...