Topic
Conversion marketing
About: Conversion marketing is a research topic. Over the lifetime, 798 publications have been published within this topic receiving 38795 citations.
Papers published on a yearly basis
Papers
26 Aug 2001
TL;DR: It is proposed to model also the customer's network value: the expected profit from sales to other customers she may influence to buy, the customers those may influence, and so on recursively, taking advantage of the availability of large relevant databases.
Abstract: One of the major applications of data mining is in helping companies determine which potential customers to market to. If the expected profit from a customer is greater than the cost of marketing to her, the marketing action for that customer is executed. So far, work in this area has considered only the intrinsic value of the customer (i.e, the expected profit from sales to her). We propose to model also the customer's network value: the expected profit from sales to other customers she may influence to buy, the customers those may influence, and so on recursively. Instead of viewing a market as a set of independent entities, we view it as a social network and model it as a Markov random field. We show the advantages of this approach using a social network mined from a collaborative filtering database. Marketing that exploits the network value of customers---also known as viral marketing---can be extremely effective, but is still a black art. Our work can be viewed as a step towards providing a more solid foundation for it, taking advantage of the availability of large relevant databases.
3,322 citations
TL;DR: In this article, the authors provide an overview of the existing literature on customer experience and expand on it to examine the creation of a customer experience from a holistic perspective, and propose a conceptual model, in which they discuss the determinants of customer experience.
2,947 citations
TL;DR: In this paper, the authors investigated the specific role of different experiential features in the success achieved by some well-known products and suggested an interpretative model to support the marketing manager in generating the proper stimuli to activate the various components of the customer experience.
1,938 citations
Patent•
21 Jul 1994
TL;DR: In this paper, a system and method for customer promotion is described, in which a terminal enters a customer's identification code, along with customer transaction data, at the point-of-sale.
Abstract: A system and method is disclosed for customer promotion. A terminal enters a customer's identification code, along with customer transaction data, at the point-of-sale. A memory stores a database of previously entered customer identification codes and transactions data. Circuitry is provided for generating a signal representative of a customer's shopping history, wherein incentive coupons may be issued to customers in dependence upon the signal.
1,409 citations
Patent•
29 Aug 1995
TL;DR: In this article, a system for facilitating commercial transactions, between a plurality of customers and at least one supplier of items over a computer driven network capable of providing communications between the supplier and one customer site associated with each customer.
Abstract: A system for facilitating commercial transactions, between a plurality of customers and at least one supplier of items over a computer driven network capable of providing communications between the supplier and at least one customer site associated with each customer. Each site includes an associated display and an input device through which the customer can input information into the system. At least one supplier is presented on the display for selection by the customer using the input device. Similarly items from a supplier can be displayed for the customer to observe. Associated with a supplier of such items is an item database including information on presented items. Pricing subsystem receives information from the item database to determine the cost associated with a presented item. In addition a customer information database stores information relating to the customer. Associated with each customer is a customer monitoring object for each customer. The customer monitoring object is created by referencing information, relating to that customer, which had been stored in the customer information database and when the customer selects a supplier. The customer monitoring object is configured to operate by responding to customer enquiries regarding a presented item by retrieving information relating to the item and presenting the information to the customer; receiving a customer's selection of a presented item; receiving customer communications, indicating a desire to receive the item; and passing a communication to initiate the delivery of the item to the customer.
1,402 citations
Related Topics (5)
Performance Metrics
| Year | Papers |
|---|---|
| 2020 | 3 |
| 2019 | 1 |
| 2018 | 6 |
| 2017 | 43 |
| 2016 | 41 |
| 2015 | 43 |