Topic
Content strategy
About: Content strategy is a research topic. Over the lifetime, 238 publications have been published within this topic receiving 2339 citations. The topic is also known as: content planning.
Papers published on a yearly basis
Papers
Book•
1 Oct 2002
TL;DR: In this paper, the authors present the concepts, strategies, guidelines, processes, and technological options that will prepare enterprise content managers and authors to meet the increasing demands of creating, managing, and distributing content.
Abstract: From the Publisher:
Today's businesses are overwhelmed with the need to create more content, faster, cutomized for more customers, and for more media than ever before. Managing Enterprise Content: A Unified Content Strategy provides the concepts, strategies, guidelines, processes, and technological options that will prepare enterprise content managers and authors to meet the increasing demands of creating, managing, and distributing content.
Author Ann Rockley, along with the Rockley Group team, provides techniques that will help you define your content management requirements, build your vision, design your content architecture, pick the right tools, and overcome the hurdles of managing enterprise content. This book will help you visualize the broad spectrum of enterprise content, the requirements for effectively creating, managing, and delivering content, and the value of developing a unified content strategy for your organization.
224 citations
TL;DR: In this article, the role of content strategy followed by leading higher education institutes in India which have created brand community on social media web sites to initiate and enhance customer engagement was assessed.
Abstract: Purpose – The aim of this study is to attempt to understand the role of content strategy followed by leading higher education institutes in India which have created brand community on social media web sites to initiate and enhance customer engagement. The impact of content strategy variables – content type, posting agility, posting day and content context on number of likes and number of comments, which were manifest variables for customer engagement was assessed here.Design/methodology/approach – This study follows a positivistic paradigm and employs case study research design. The data were collected by netnography method from brand communities on social networking web sites. The data were collected on a longitudinal basis for one year. Ten brand communities were tracked for the period and the analysis is based on total 1,440 posts made by brands during this period.Findings – The content type and content agility were found to have significant impact on number of likes and comments, which were treated as...
218 citations
TL;DR: In this article, the authors investigate the emerging new phenomenon of corporate blogging and its objectives, focusing on how Fortune 500 firms attempt to maintain control, while supporting employee autonomy in corporate blogging, and find that most organisations maintain high levels of control by implementing top-down blogging strategies, while few support employee autonomy by applying a bottom-up blogging strategy.
Abstract: Purpose – This study aims to investigate the emerging new phenomenon of corporate blogging and its objectives. In particular, this study focuses on how Fortune 500 firms attempt to maintain control, while supporting employee autonomy in corporate blogging.Design/methodology/approach – Using the framework of corporate blogging strategies proposed in this study, corporate blogging practices of the 2005 Fortune 500 companies were analysed.Findings – Most organisations maintain high levels of control by implementing top‐down blogging strategies, while few support employee autonomy by applying a bottom‐up blogging strategy. Because of the inherent limitation of each strategy, many organisations attempt to take advantage of the complementary mechanism that balances autonomy and control. Organisations emphasising bottom‐up blogging tend to focus on product development and customer service content strategy, while those practising top‐down blogging focus on thought leadership or promotional content strategy.Resear...
207 citations
Book•
5 Mar 2009
TL;DR: User experience design is the discipline of creating a useful and usable Web site or application that meets the needs of the site owner and its users as discussed by the authors. But there is a lot more to successful UX design than knowing the latest Web technologies or design trends: it takes diplomacy, management skills, and business savvy.
Abstract: User experience design is the discipline of creating a useful and usable Web site or application thats easily navigated and meets the needs of the site owner and its users. Theres a lot more to successful UX design than knowing the latest Web technologies or design trends: It takes diplomacy, management skills, and business savvy. Thats where the updated edition of this important book comes in. With new information on design principles, mobile and gestural interactions, content strategy, remote research tools and more, youll learn to:Recognize the various roles in UX design, identify stakeholders, and enlist their supportObtain consensus from your team on project objectivesUnderstand approaches such as Waterfall, Agile, and Lean UXDefine the scope of your project and avoid mission creepConduct user research in person or remotely, and document your findingsUnderstand and communicate user behavior with personasDesign and prototype your application or sitePlan for development, product rollout, and ongoing quality assurance
170 citations
Journal Article•
165 citations
Related Topics (5)
Performance Metrics
| Year | Papers |
|---|---|
| 2021 | 16 |
| 2020 | 19 |
| 2019 | 35 |
| 2018 | 22 |
| 2017 | 23 |
| 2016 | 29 |