Topic
Consumer socialization
About: Consumer socialization is a research topic. Over the lifetime, 432 publications have been published within this topic receiving 17604 citations.
Papers published on a yearly basis
Papers
TL;DR: In this article, a conceptual framework for understanding consumer socialization as a series of stages is presented, with transitions between stages occurring as children grow older and mature in cognitive and social terms.
Abstract: Twenty-five years of consumer socialization research have yielded an impressive set of findings. The purpose of our article is to review these findings and assess what we know about children's development as consumers. Our focus is on the developmental sequence characterizing the growth of consumer knowledge, skills, and values as children mature throughout childhood and adolescence. In doing so, we present a conceptual framework for understanding consumer socialization as a series of stages, with transitions between stages occurring as children grow older and mature in cognitive and social terms. We then review empirical findings illustrating these stages, including children's knowledge of products, brands, advertising, shopping, pricing, decision-making strategies, parental influence strategies, and consumption motives and values. Based on the evidence reviewed, implications are drawn for future theoretical and empirical development in the field of consumer socialization.
2,030 citations
TL;DR: In this paper, the authors investigate consumer socialization through peer communication using social media websites and product attitudes and purchase decisions as outcomes, and find that consumer's need for uniqueness has a moderating effect on the influence of peer communication on product attitudes.
1,062 citations
TL;DR: In this paper, the results of a large-scale study of adolescent consumer socialization are presented and a general conceptual framework of socialization is outlined to serve as a blueprint for discussing variables a...
Abstract: The results of a large-scale study of adolescent consumer socialization are presented. A general conceptual framework of socialization is outlined to serve as a blueprint for discussing variables a...
1,047 citations
TL;DR: This cross-sectional study tests a conceptual financial socialization process model, specifying four-levels that connect anticipatory socialization during adolescence to young adults’ current financial learning, to their financial attitudes, and to theirfinancial behavior.
Abstract: This cross-sectional study tests a conceptual financial socialization process model, specifying four-levels that connect anticipatory socialization during adolescence to young adults’ current financial learning, to their financial attitudes, and to their financial behavior. A total of 2,098 first-year college students (61.9% females) participated in the survey, representing a diverse ethnic group (32.6% minority participation: Hispanic 14.9%, Asian/Asian American 9%, Black 3.4%, Native American 1.8% and other 3.5%). Structural equation modeling indicated that parents, work, and high school financial education during adolescence predicted young adults’ current financial learning, attitude and behavior, with the role played by parents substantially greater than the role played by work experience and high school financial education combined. Data also supported the proposed hierarchical financial socialization four-level model, indicating that early financial socialization is related to financial learning, which in turn is related to financial attitudes and subsequently to financial behavior. The study presents a discussion of how the theories of consumer socialization and planned behavior were combined effectively to depict the financial development of young adults. Several practical implications are also provided for parents, educators and students.
791 citations
TL;DR: In this paper, the role of interpersonal communication in the development of consumer behavior of young people is examined, focusing mainly on the effects of mass media (advertising in particular), while studies of communication effects on consumer behaviour of the young have focused mainly on advertising.
Abstract: While studies of communication effects on consumer behavior of the young have focused mainly on the effects of mass media (advertising in particular), little research has examined the effects of interpersonal communication. One finds relatively little theoretical and empirical work regarding the role of interpersonal communication in the development of consumer behavior of young people. This article deals with one important type of interpersonal communication—family communication. It conceptualizes the family communication processes and effects, reviews literature regarding the role of family communication in consumer learning of children and adolescents, develops a set of propositions on the basis of theory research, and suggests directions for future research.
664 citations
Related Topics (5)
Performance Metrics
| Year | Papers |
|---|---|
| 2022 | 1 |
| 2021 | 11 |
| 2020 | 17 |
| 2019 | 19 |
| 2018 | 21 |
| 2017 | 22 |