TL;DR: In this article , the authors examined the types of meaning of the words used in a beauty product advertisement and found that denotation occurs more in all of the products compared to connotative meaning.
Abstract: Advertising language sets an important role in conveying the purpose of influencing the consumers. To advertise a beauty product, the choice of words representing the concept of beauty becomes the first concern. This study aims to examine the types of meaning of the words used in a beauty product advertisement. To interpret the lexical meaning in beauty product, the method used in this study is descriptive qualitative analysis on six beauty products, particularly the hand body lotion product by Nivea company. The data were analyzed through Leech theory. The result showed two types of meaning in the body lotion products, namely the denotative and connotative meanings. Denotation occurs more in all of the product compared to the connotative meaning. The implication of the finding contributes to the teaching of semantics to enrich the understanding of the perspective of Leech theory in lexical meaning.
TL;DR: The classification of cultural words should be in accordance with the generally recognized four structure theory of culture as mentioned in this paper, namely material cultural words, institutional cultural words (i.e., cultural words are referred in particular to those containing rich connotation of culture,can not be understood by literal meaning and possessing additionally the fixed cultural meaning.
Abstract: Cultural words are referred in particular to those containing rich connotation of culture,can not be understood by literal meaning and possessing additionally the fixed cultural meaningThe classification of cultural words should be in accordance with the generally recognized “ four structure theory of culture”; namely material cultural words,institutional cultural words,behavioural cultural words and ideological cultural wordsThe key to teaching cultural words lies in introducing and conveying certain cultural meaning into linguistic coursesWe should give prominence to the characteristics by the selection,the way of practise and explanation,and the test of cultural words
TL;DR: In this paper , a self-designed Questionnaire of Teachers' Morality for students and teachers is used to understand the current situation of teachers' morality in universities from different perspectives of teachers and students and conduct comparative researchers.
Abstract: The construction of teachers’ morality has always been the focus of education. It is of positive significance to understand the current situation of teachers’ morality in universities. However, teachers and students may have different understandings of the connotation and current situation of teachers’ morality. Therefore, the self-designed Questionnaire of Teachers’ Morality for students and teachers is used to understand the current situation of teachers’ morality in universities from different perspectives of teachers and students and conduct comparative researchers. The results showed that the total average score and each dimension score of teachers’ self-evaluation were significantly higher than those of students. Based on the research results, the future education work can promote the construction of teachers’ morality in the aspects of perfecting the management mechanism, optimizing the effective evaluation tools, strengthening the construction of a benign relationship between teachers and students.
TL;DR: In this paper , a teaching quality evaluation model based on an improved lightweight convolutional neural network (CNN) is proposed, which mainly judges the students' recognition of teachers' content and teaching methods by identifying the student's expressions in the classroom.
Abstract: With the development of society, China pays more and more attention to cultural education. The teaching method of introducing ideological and political content into cultural teaching plays an important role in improving the overall teaching quality. However, the traditional methods used to evaluate the quality of culture teaching, curriculum ideological, and political teaching have some problems, such as strong subjectivity and unrepresentative results. Firstly, this work analyzes the connotation of curriculum thought and politics. Secondly, a teaching quality evaluation model based on an improved lightweight convolutional neural network (CNN) is proposed, which mainly judges the students' recognition of teachers' content and teaching methods by identifying the students' expressions in the classroom. Finally, the students of a senior high school in Shanghai are selected as the survey object, and the current situation of ideological and political education (IPE) in the school curriculum is preliminarily understood by issuing a questionnaire; experiments are designed to test the performance of the model. The results show that most of the students in the school do not understand the connotation of IPE, and the teachers cannot accurately and deeply teach the relevant ideological and political knowledge to the students. About 73% and 82% of students prefer that teachers can mention life experience and social skills in class. More than 50% of the students are more willing to accept the course ideological and political activities in the form of lectures and competitions. This indirectly shows that the school lacks the above contents in the current course ideological and political teaching, the teaching method is relatively single, and cannot fully mobilize the enthusiasm of students. Further improvement is needed for these problems in the follow-up. The accuracy of expression recognition of this model is more than 2.9% higher than other algorithms, and the improvement effect of the model is remarkable. To sum up, this work fully understands the current teaching situation of the surveyed schools through questionnaire survey, and puts forward corresponding improvement suggestions. The effectiveness of this model is verified by designing experiments, which proves that it is suitable for the research of teaching quality evaluation.
TL;DR: In this article, the connotation and characteristics of the Internet of Things are discussed, and the concept of wisdom campus is presented, where the application of the internet of things in wisdom campus was described.
Abstract: The connotation and characteristics of the Internet of Things are in discussion,and the concept of wisdom campus is presented.The application of the Internet of Things in wisdom campus is described.