Connotation

Abstract: Reinforcing the cultural connotation of a word plays an important role in the development of learners’ linguistic competence. Chinese EFL students are accustomed to the conceptual meaning of English words and pay little attention to the cultural connotation. Therefore, they have little understanding of cultural background knowledge of the target language. When reading a text, cultural failure at the lexical level often causes the distortion of texts. Therefore, teachers should strengthen students’ cultural awareness of English words and promote their sensitivity to culture-loaded meanings.

Abstract: With the rapid development of e-commerce, online transactions are becoming more and more popular, which causes the flourish of logistics industry in turn. But the high rate of returning has become a great challenge to companies, thus leaving floor to considerations of the effects of reverse logistics. Starting from the connotation and characteristics of the reverse logistics in e-commerce, the article first probes into its causes, then analyzes the its current management problems in China, and finally proposes suggestive strategies for every management flaw respectively.