Topic
Conation
About: Conation is a research topic. Over the lifetime, 159 publications have been published within this topic receiving 5075 citations.
Papers published on a yearly basis
Papers
TL;DR: In this paper, the authors analyzed the market positions held by a competitive set of destinations through a comparison of cognitive, affective, and conative perceptions, using a factor analytic adaptation of importanceperformance analysis.
Abstract: There has been exponential growth in the number of studies of destination image appearing in the tourism literature. However, few have addressed the issues of destination positioning analysis and the role of affective perceptions. This article analyzes the market positions held by a competitive set of destinations through a comparison of cognitive, affective, and conative perceptions. Cognition was identified by trialing a factor analytic adaptation of importanceperformance analysis. Affect was measured using an affective response grid, while conation was gauged by stated intent to visit. The alignment of the results from these techniques identified leadership positions held by two quite different destinations on two quite different dimensions of destination attractiveness. It is suggested that this method of positioning analysis offers a practical means for destination marketers faced with the challenge of identifying the one or few features from their diverse and multiattributed product range that could...
1,122 citations
TL;DR: It is proposed that the classificatory scheme is still useful in the assessment of contemporary emphases in psychology, such as the present prominence of cognitive psychology to the relative neglect of affection and conation.
Abstract: The tripartite classification of mental activities into cognition, affection, and conation originated in the German faculty psychology of the eighteenth century, but was adopted by the association psychologists of the nineteenth century of Scotland, England, and America. Its influence extended into the twentieth century through the writings of William McDougall. It is proposed that the classificatory scheme is still useful in the assessment of contemporary emphases in psychology, such as the present prominence of cognitive psychology to the relative neglect of affection and conation.
729 citations
TL;DR: In this paper, the authors comprehensively review the literature on product placements to develop an integrative conceptual model that captures how such messages generate audience outcomes, including cognition, affect, and conation.
Abstract: This study comprehensively reviews the literature on product placements to develop an integrative conceptual model that captures how such messages generate audience outcomes. The model depicts four components: execution/stimulus factors (e.g., program type, execution flexibility, opportunity to process, placement modality, placement priming); individual-specific factors (e.g., brand familiarity, judgment of placement fit, attitudes toward placements, involvement/connectedness with program); processing depth (degree of conscious processing); and message outcomes that reflect placement effectiveness. The execution and individual factors influence processing depth (portrayed as a high—low continuum), which in turn impacts message outcomes. The outcomes are organized around the hierarchy-of-effects model into three broad categories: cognition (e.g., memory-related measures such as recognition and recall); affect (e.g., attitudes); and conation (e.g., purchase intention, purchase behavior). This study integrat...
509 citations
TL;DR: The authors proposed a framework specifying the component capacities organizational actors require to think and act morally, and examined how moral maturation (i.e., moral identity, complexity, and metacognitive ability) and moral conation enhance an individual's moral cognition and propensity to take ethical action.
Abstract: We set out to address a gap in the management literature by proposing a framework specifying the component capacities organizational actors require to think and act morally. We examine how moral maturation (i.e., moral identity, complexity, and metacognitive ability) and moral conation (i.e., moral courage, efficacy, and ownership) enhance an individual's moral cognition and propensity to take ethical action. We offer propositions to guide future research and discuss the implications of the proposed model for management theory and practice.
350 citations
TL;DR: In this paper, the authors proposed a country-image discourse model to explain the meaning of country-of-origin (COO) effects by integrating the semantic and pragmatic dimension of COO and providing hypotheses regarding the structure and function of country images.
154 citations
Related Topics (5)
Performance Metrics
| Year | Papers |
|---|---|
| 2021 | 2 |
| 2020 | 6 |
| 2019 | 11 |
| 2018 | 5 |
| 2017 | 7 |
| 2016 | 4 |