Marketing Theory Template
Format your manuscript to the Marketing Theory requirements — abstract, a Harvard author-date style (confirm in the guide) references, and required declarations — and submit through ScholarOne Manuscripts without a formatting rejection.
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How to Use the Marketing Theory Template | A Step-by-Step Guide
Authored by Sumalatha Gangadhar | Published on 19 August, 2026
Getting past the desk at Marketing Theory is usually less about the research and more about matching the journal’s exact submission rules. This template is built around MT’s actual requirements — its abstract rules, a Harvard author-date style (confirm in the guide) references, and the required declarations — so your submission clears screening on the first pass. Everything below tracks the MT author guidelines; check it directly if anything looks out of date by the time you submit.
What is the Marketing Theory Template?
It’s a manuscript shell set up to MT’s specifications for the theoretical foundations of marketing and consumer culture. Marketing Theory is published by SAGE. The shell covers the title page, the abstract, a body in Introduction, Methods, Results, and Discussion (IMRaD) order, and a reference list in a Harvard author-date style (confirm in the guide) style.
What’s actually in a standard MT submission:
Start with the title page (authors, affiliations, and ORCID iDs). The abstract is a concise abstract per the author guidelines. The body follows Introduction, Methods, Results, and Discussion (IMRaD), and the reference list uses a Harvard author-date style (confirm in the guide). Close with the declarations block: conflict of interest, funding, and data availability.
What separates a clean submission from one that gets kicked back:
Beyond that, match your article type’s specific limits rather than assuming the defaults apply, keep a Harvard author-date style (confirm in the guide) formatting consistent from the first draft, and submit only through ScholarOne Manuscripts — email submissions aren’t processed.
What does this Marketing Theory Template include?
The shell mirrors what MT’s editorial staff check first: abstract format and length, a Harvard author-date style (confirm in the guide) reference formatting, and a complete declarations block. For the journal’s full aims and scope, see the MT journal home page. MT offers an open-access option; check the current article-processing charge and any waiver before you commit. Manuscripts go in through ScholarOne Manuscripts, which also tracks your paper through peer review.
Steps to Use This Template with Scispace Agent
- Click Start Writing on this page — you land on the Scispace Agent prompt screen with the template already loaded.
- Use the loaded template as-is, or upload your own version if you have one.
- Edit the prompt with your actual details: topic, article type, and any word or figure limits specific to that type.
- Run it. The agent drafts directly into the correct structure — abstract, Introduction, Methods, Results, and Discussion (IMRaD) body, figure placeholders, a Harvard author-date style (confirm in the guide) references, and the full declarations block — with no manual reformatting afterward.
- Review the draft in View Outputs and regenerate any section that needs tightening.
- Export to Word or LaTeX once it’s ready for submission.
Marketing Theory Template Structure at a Glance
| Element | MT requirement |
|---|---|
| Abstract | a concise abstract per the author guidelines |
| Main text | Introduction, Methods, Results, and Discussion (IMRaD) |
| Declarations | Conflict of interest, funding, and data availability |
| Figures / tables | Captioned, cited in order; check format and resolution rules in the guide |
| Supplemental | Large datasets, extra tables, code — uploaded separately and cited in text |
| Submission | ScholarOne Manuscripts |
Quick Tips for Using the MT Template
Read the MT author guidelines once before drafting and once before upload. Draft the abstract after your results are stable so it matches the paper. Set a Harvard author-date style (confirm in the guide) as your reference style before adding a single citation — retrofitting it later is where errors creep in.
Best Practices
Skim two or three recent MT papers to calibrate depth, structure, and figure style. State your contribution in the first two paragraphs, not on page ten. Write a data-availability statement that names a real repository rather than a placeholder, and disclose any preprint or conference version with identifiers in your cover letter. Confirm current open-access pricing and any institutional agreement before committing to a fee.
Before You Submit: Final Check
Do one focused pass against the MT author guidelines: scope fit, abstract format, length, a Harvard author-date style (confirm in the guide) references, required declarations, and figure quality. Then submit through ScholarOne Manuscripts.
