Marketing Science Template
Format your manuscript to the Marketing Science requirements — abstract, a numbered style (INFORMS; confirm in the author guidelines) references, and required declarations — and submit through the INFORMS submission system without a formatting rejection.
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How to Use the Marketing Science Template | A Step-by-Step Guide
Authored by Sumalatha Gangadhar | Published on 19 August, 2026
Most manuscripts sent to Marketing Science don’t stumble on the science — they stumble on formatting caught at the first editorial check. This template is built around Mark Sci’s actual requirements — its abstract rules, a numbered style (INFORMS; confirm in the author guidelines) references, and the required declarations — so your submission clears screening on the first pass. Everything below tracks the Mark Sci author guidelines; check it directly if anything looks out of date by the time you submit.
What is the Marketing Science Template?
It’s a manuscript shell set up to Mark Sci’s specifications for quantitative and analytical marketing research. Marketing Science is published by INFORMS. The shell covers the title page, the abstract, a body in Introduction, Methods, Results, and Discussion (IMRaD) order, and a reference list in a numbered style (INFORMS; confirm in the author guidelines) style.
What’s actually in a standard Mark Sci submission:
Start with the title page (authors, affiliations, and ORCID iDs). The abstract is an abstract of about 200 words. Mark Sci also expects reproducible data and code. The body follows Introduction, Methods, Results, and Discussion (IMRaD), and the reference list uses a numbered style (INFORMS; confirm in the author guidelines). Close with the declarations block: conflict of interest, funding, and data and code availability.
What separates a clean submission from one that gets kicked back:
Beyond that, match your article type’s specific limits rather than assuming the defaults apply, keep a numbered style (INFORMS; confirm in the author guidelines) formatting consistent from the first draft, and submit only through the INFORMS submission system — email submissions aren’t processed.
What does this Marketing Science Template include?
The shell mirrors what Mark Sci’s editorial staff check first: abstract format and length, a numbered style (INFORMS; confirm in the author guidelines) reference formatting, and a complete declarations block. For the journal’s full aims and scope, see the Mark Sci journal home page. Mark Sci offers an open-access option; check the current article-processing charge and any waiver before you commit. Manuscripts go in through the INFORMS submission system, which also tracks your paper through peer review.
Steps to Use This Template with Scispace Agent
- Click Start Writing on this page — you land on the Scispace Agent prompt screen with the template already loaded.
- Use the loaded template as-is, or upload your own version if you have one.
- Edit the prompt with your actual details: topic, article type, and any word or figure limits specific to that type.
- Run it. The agent drafts directly into the correct structure — abstract, Introduction, Methods, Results, and Discussion (IMRaD) body, figure placeholders, a numbered style (INFORMS; confirm in the author guidelines) references, and the full declarations block — with no manual reformatting afterward.
- Review the draft in View Outputs and regenerate any section that needs tightening.
- Export to Word or LaTeX once it’s ready for submission.
Marketing Science Template Structure at a Glance
| Element | Mark Sci requirement |
|---|---|
| Abstract | an abstract of about 200 words |
| Main text | Introduction, Methods, Results, and Discussion (IMRaD) |
| Declarations | Conflict of interest, funding, and data and code availability |
| Figures / tables | Captioned, cited in order; check format and resolution rules in the guide |
| Supplemental | Large datasets, extra tables, code — uploaded separately and cited in text |
| Submission | the INFORMS submission system |
Quick Tips for Using the Mark Sci Template
Read the Mark Sci author guidelines once before drafting and once before upload. Draft the abstract after your results are stable so it matches the paper. Set a numbered style (INFORMS; confirm in the author guidelines) as your reference style before adding a single citation — retrofitting it later is where errors creep in. Prepare reproducible data and code early rather than leaving it to the end.
Best Practices
Skim two or three recent Mark Sci papers to calibrate depth, structure, and figure style. State your contribution in the first two paragraphs, not on page ten. Write a data-availability statement that names a real repository rather than a placeholder, and disclose any preprint or conference version with identifiers in your cover letter. Confirm current open-access pricing and any institutional agreement before committing to a fee.
Before You Submit: Final Check
Do one focused pass against the Mark Sci author guidelines: scope fit, abstract format, length, a numbered style (INFORMS; confirm in the author guidelines) references, required declarations, and figure quality. Then submit through the INFORMS submission system.
