Get your Journal of Marketing Research paper right the first time: a ready-made structure with the right abstract and citations, so editors see your science, not formatting slips.
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Authored by Sumalatha Gangadhar | Published on 25 July, 2026
Submitting to Journal of Marketing Research goes smoothly when your draft already matches the journal's own rules. Editors screen new manuscripts against the Journal of Marketing Research guide for authors before peer review, so formatting, structure, and required statements should be right on the first draft rather than repaired during upload. This journal specifically expects a data availability statement; build these in from the start. This template sets that structure up for you.
It is a manuscript shell aligned to Journal of Marketing Research. It covers front matter, the abstract the journal expects, a body organized to the journal's article types, and a reference list in the journal's required style. Confirm current scope and article types on the Journal of Marketing Research journal page before you draft.
Prepare the title, authors, affiliations, and ORCID iDs. Keep the abstract within about 200 words. Write the abstract to the journal's rule and word limit, organize the body to the article type, and apply the required reference style from the first citation. Complete every declaration (ethics, competing interests, funding, data availability) the Journal of Marketing Research guide for authors lists, and cite figures and tables in order.
The common failure modes are formatting or reference style that does not match the guide for authors, missing required statements, and an incomplete portal checklist. Clear all three against the Journal of Marketing Research guide for authors before you submit.
The shell mirrors what editorial staff check first: article-type fit, the abstract rules, required declarations, and the journal's reference style. When your draft is ready, upload it through the journal's online submission system.
| Element | MR requirement |
|---|---|
| Abstract | 200 words maximum. Should be written in third person and summarize key components of the manuscript. Unstructured (no specific sub-headings required). No variation by article type specified. |
| Main text | Section order and length per article type |
| Declarations | Ethics, competing interests, funding, data as required |
| Figures/tables | Publication-ready; cited in order |
| Supplemental | Upload separately when used |
| Keywords | Up to 8 primary keywords that best suit the topic of the manuscript. These are required at submission. |
| References | AMA journal reference style (author-date format). References listed alphabetically by first author's last name with full first names (not initials). In-text citations use author's last name and year in parentheses without punctuation: (Thorelli 1960). For up to three authors, list all names; for four or more authors, use first author's name followed by 'et al.'. Multiple citations listed alphabetically and separated by semicolons. Upon acceptance, include all author names in reference list for works with up to 20 authors (use 'et al.' for 21 or more). |
| Peer review | Double-anonymized (double-blind). The journal adheres to a rigorous double-anonymized reviewing policy in which the identity of both the reviewer and author are always concealed from both parties. Two independent reviews are required for a manuscript to reach a Revise or Accept decision. |
| Submission | mchelp.manuscriptcentral.com |
Read the Journal of Marketing Research guide for authors once before drafting and once before upload. Draft the abstract after results are stable. Set the reference style before adding citations. Keep a cover letter that states your contribution and fit to Journal of Marketing Research in under a page.
Skim two or three recent MR papers to calibrate depth and figure style. Make the novelty clear in the first two pages. Deposit data and code when the policy on the Journal of Marketing Research journal page requires it. Disclose any preprint or conference version with identifiers in the cover letter.
Do one focused pass against the Journal of Marketing Research guide for authors: scope, length, reference style, required declarations, and figure quality. Then submit through the journal's online submission system.