Get your Journal of Fashion Marketing and Management paper right the first time: a ready-made structure with the right abstract and citations, so editors see your science, not formatting slips.
4.6
Authored by Sumalatha Gangadhar | Published on 17 August, 2026
Submitting to Journal of Fashion Marketing and Management goes smoothly when your draft already matches the journal's own rules. Editors screen new manuscripts against the Journal of Fashion Marketing and Management guide for authors before peer review, so formatting, structure, and required statements should be right on the first draft rather than repaired during upload. This template sets that structure up for you.
It is a manuscript shell aligned to Journal of Fashion Marketing and Management. It covers front matter, the abstract the journal expects, a body organized to the journal's article types, and a reference list in the journal's required style. Confirm current scope and article types on the Journal of Fashion Marketing and Management journal page before you draft.
Prepare the title, authors, affiliations, and ORCID iDs. Write the abstract to the journal's rule and word limit, organize the body to the article type, and apply the required reference style from the first citation. Complete every declaration (ethics, competing interests, funding, data availability) the Journal of Fashion Marketing and Management guide for authors lists, and cite figures and tables in order.
The common failure modes are formatting or reference style that does not match the guide for authors, missing required statements, and an incomplete portal checklist. Clear all three against the Journal of Fashion Marketing and Management guide for authors before you submit.
The shell mirrors what editorial staff check first: article-type fit, the abstract rules, required declarations, and the journal's reference style. For more detail see the author resources. When your draft is ready, upload it through ScholarOne (Manuscript Central).
| Element | J Fashion Mark Manag requirement |
|---|---|
| Abstract | Structured abstract required with four mandatory sub-headings: Purpose, Design/methodology/approach, Findings, and Originality. Three optional sub-headings may be included if applicable: Research limitations/implications, Practical implications, and Social implications. Maximum length: 250 words total, including keywords and article classification. This applies to all article types |
| Main text | Articles should be between 6,000 and 10,000 words in length. This includes all text: structured abstract, references, all text in tables and figures, and appendices. Authors should allow 250 words for each figure or table |
| Declarations | Ethics approval/consent as applicable; competing interests; funding; data availability |
| Figures/tables | Publication-ready; cited in order |
| Supplemental | Upload separately when used |
| Keywords | Up to 12 appropriate and short keywords required. The in-house editorial team may replace some keywords with matching terms to ensure consistency across publications and improve article visibility |
| References | Harvard style. Authors may use any recognised Harvard referencing style; Emerald's own Harvard style is recommended but typesetters will make necessary changes if the manuscript is accepted. References should be cited in-text as: single author (Adams, 2006), two authors (Adams and Brown, 2006), three or more authors (Adams et al., 2006). Reference list must be in alphabetical order at the end of the paper with DOIs included where available |
| Peer review | Double-anonymous peer review (also referred to as double-blind peer review) |
| Submission | mc.manuscriptcentral.com/jfmm |
Read the Journal of Fashion Marketing and Management guide for authors once before drafting and once before upload. Draft the abstract after results are stable. Set the reference style before adding citations. Keep a cover letter that states your contribution and fit to Journal of Fashion Marketing and Management in under a page.
Skim two or three recent J Fashion Mark Manag papers to calibrate depth and figure style. Make the novelty clear in the first two pages. Deposit data and code when the policy on the Journal of Fashion Marketing and Management journal page requires it. Disclose any preprint or conference version with identifiers in the cover letter.
Do one focused pass against the Journal of Fashion Marketing and Management guide for authors: scope, length, reference style, required declarations, and figure quality. Then submit through ScholarOne (Manuscript Central).