Get your Journal of Consumer Behaviour paper right the first time: a ready-made structure with the right abstract and citations, so editors see your science, not formatting slips.
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Authored by Sumalatha Gangadhar | Published on 17 August, 2026
Submitting to Journal of Consumer Behaviour goes smoothly when your draft already matches the journal's own rules. Editors screen new manuscripts against the Journal of Consumer Behaviour guide for authors before peer review, so formatting, structure, and required statements should be right on the first draft rather than repaired during upload. This template sets that structure up for you.
It is a manuscript shell aligned to Journal of Consumer Behaviour. It covers front matter, the abstract the journal expects, a body organized to the journal's article types, and a reference list in the journal's required style. Confirm current scope and article types on the Journal of Consumer Behaviour journal page before you draft.
Prepare the title, authors, affiliations, and ORCID iDs. Write the abstract to the journal's rule and word limit, organize the body to the article type, and apply the required reference style from the first citation. Complete every declaration (ethics, competing interests, funding, data availability) the Journal of Consumer Behaviour guide for authors lists, and cite figures and tables in order.
The common failure modes are formatting or reference style that does not match the guide for authors, missing required statements, and an incomplete portal checklist. Clear all three against the Journal of Consumer Behaviour guide for authors before you submit.
The shell mirrors what editorial staff check first: article-type fit, the abstract rules, required declarations, and the journal's reference style. For more detail see the author resources. When your draft is ready, upload it through ScholarOne (Manuscript Central).
| Element | J Consumer Behaviour requirement |
|---|---|
| Abstract | Unstructured abstract of no more than 250 words for all articles (except book reviews). Must be a concise summary of the whole paper, not just conclusions, understandable without reference to the rest of the paper, and contain no citation to other published work |
| Main text | Articles from around 4000 to 6000 words |
| Declarations | Ethics approval/consent as applicable; competing interests; funding; data availability |
| Figures/tables | Publication-ready; cited in order |
| Supplemental | Upload separately when used |
| Keywords | Between 3 and 5 key words or phrases (Page 2 requirement); manuscript style section states up to six keywords for indexing purposes. No specification of MeSH or editor-assigned keywords |
| References | Author-year format. Example provided: Author, Initial. (Year). Title. Journal, Volume, pages. DOI. (Similar to APA/Harvard style with author-year citations) |
| Peer review | Double-blind (double anonymous) peer review process whereby the reviewer is not aware of the author's identity |
| Submission | mc.manuscriptcentral.com/cb |
Read the Journal of Consumer Behaviour guide for authors once before drafting and once before upload. Draft the abstract after results are stable. Set the reference style before adding citations. Keep a cover letter that states your contribution and fit to Journal of Consumer Behaviour in under a page.
Skim two or three recent J Consumer Behaviour papers to calibrate depth and figure style. Make the novelty clear in the first two pages. Deposit data and code when the policy on the Journal of Consumer Behaviour journal page requires it. Disclose any preprint or conference version with identifiers in the cover letter.
Do one focused pass against the Journal of Consumer Behaviour guide for authors: scope, length, reference style, required declarations, and figure quality. Then submit through ScholarOne (Manuscript Central).