Get your Journal of Brand Management paper right the first time: a ready-made structure with the right abstract and citations, so editors see your science, not formatting slips.
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Authored by Sumalatha Gangadhar | Published on 17 August, 2026
Submitting to Journal of Brand Management goes smoothly when your draft already matches the journal's own rules. Editors screen new manuscripts against the Journal of Brand Management guide for authors before peer review, so formatting, structure, and required statements should be right on the first draft rather than repaired during upload. This template sets that structure up for you.
It is a manuscript shell aligned to Journal of Brand Management. It covers front matter, the abstract the journal expects, a body organized to the journal's article types, and a reference list in the journal's required style. Confirm current scope and article types on the Journal of Brand Management journal page before you draft.
Prepare the title, authors, affiliations, and ORCID iDs. Write the abstract to the journal's rule and word limit, organize the body to the article type, and apply the required reference style from the first citation. Complete every declaration (ethics, competing interests, funding, data availability) the Journal of Brand Management guide for authors lists, and cite figures and tables in order.
The common failure modes are formatting or reference style that does not match the guide for authors, missing required statements, and an incomplete portal checklist. Clear all three against the Journal of Brand Management guide for authors before you submit.
The shell mirrors what editorial staff check first: article-type fit, the abstract rules, required declarations, and the journal's reference style. For more detail see the author resources. When your draft is ready, upload it through Editorial Manager.
| Element | J Brand Manag requirement |
|---|---|
| Abstract | Unstructured abstract (do not use a structured abstract, i.e. with headings). Maximum 200 words in length, outlining the aims and subject matter |
| Main text | 5000-8000 words in length, inclusive of words in tables but excluding references. General structure includes: title, abstract, introduction, literature review, methods, analysis and results, discussion, conclusion, and limitations/future research |
| Declarations | Ethics approval/consent as applicable; competing interests; funding; data availability |
| Figures/tables | Publication-ready; cited in order |
| Supplemental | Upload separately when used |
| Keywords | 3-6 keywords required, describing the paper for indexing and web searches |
| References | Chicago style. In-text citations: (author surname, year) format. References in alphabetical order by author. Examples provided for books, edited volumes, journal articles, newspaper articles, online articles, conference proceedings, dissertations, and other sources |
| Peer review | Double-blind refereeing procedure (all articles submitted for publication are subject to a double-blind refereeing procedure) |
| Submission | www.editorialmanager.com/jbma |
Read the Journal of Brand Management guide for authors once before drafting and once before upload. Draft the abstract after results are stable. Set the reference style before adding citations. Keep a cover letter that states your contribution and fit to Journal of Brand Management in under a page.
Skim two or three recent J Brand Manag papers to calibrate depth and figure style. Make the novelty clear in the first two pages. Deposit data and code when the policy on the Journal of Brand Management journal page requires it. Disclose any preprint or conference version with identifiers in the cover letter.
Do one focused pass against the Journal of Brand Management guide for authors: scope, length, reference style, required declarations, and figure quality. Then submit through Editorial Manager.