Get your International Journal of Bank Marketing paper right the first time: a ready-made structure with the right abstract and citations, so editors see your science, not formatting slips.
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Authored by Sumalatha Gangadhar | Published on 17 August, 2026
Submitting to International Journal of Bank Marketing goes smoothly when your draft already matches the journal's own rules. Editors screen new manuscripts against the International Journal of Bank Marketing guide for authors before peer review, so formatting, structure, and required statements should be right on the first draft rather than repaired during upload. This template sets that structure up for you.
It is a manuscript shell aligned to International Journal of Bank Marketing. It covers front matter, the abstract the journal expects, a body organized to the journal's article types, and a reference list in the journal's required style. Confirm current scope and article types on the International Journal of Bank Marketing journal page before you draft.
Prepare the title, authors, affiliations, and ORCID iDs. Write the abstract to the journal's rule and word limit, organize the body to the article type, and apply the required reference style from the first citation. Complete every declaration (ethics, competing interests, funding, data availability) the International Journal of Bank Marketing guide for authors lists, and cite figures and tables in order.
The common failure modes are formatting or reference style that does not match the guide for authors, missing required statements, and an incomplete portal checklist. Clear all three against the International Journal of Bank Marketing guide for authors before you submit.
The shell mirrors what editorial staff check first: article-type fit, the abstract rules, required declarations, and the journal's reference style. For more detail see the author resources. When your draft is ready, upload it through ScholarOne (Manuscript Central).
| Element | Int J Bank Mark requirement |
|---|---|
| Abstract | Structured abstract required with mandatory headings: Purpose, Design/methodology/approach, Findings, and Originality. Optional headings: Research limitations/implications, Practical implications, and Social implications. Maximum length 250 words in total, including keywords and article classification |
| Main text | Articles should be between 5,000 and 11,500 words in length. This includes all text: structured abstract, references, all text in tables and figures, and appendices. Allow 250 words for each figure or table. Required headings: Abstract, Introduction, Literature Background or Literature Review, Method, Results, Discussion (with subheadings of theoretical contribution, managerial implications, limitations and further research), Conclusion. Article types: Research Paper, Executive Insight, Book Review |
| Declarations | Ethics approval/consent as applicable; competing interests; funding; data availability |
| Figures/tables | Publication-ready; cited in order |
| Supplemental | Upload separately when used |
| Keywords | Up to 12 appropriate and short keywords. The in-house editorial team may replace some keywords with matching terms to ensure consistency across publications and improve article visibility |
| References | Harvard style. All references must be formatted using one of the recognised Harvard styles. Authors may use Emerald's adopted Harvard style or a different Harvard style; typesetters will make necessary changes if the manuscript is accepted. Citations in text: single author (Adams, 2006), two authors (Adams and Brown, 2006), three or more authors (Adams et al., 2006) |
| Peer review | Double-anonymous (double-blind). The journal engages in a double-anonymous peer review process, which strives to match the expertise of a reviewer with the submitted manuscript. At least two independent referees conduct double-anonymous peer review |
| Submission | mc.manuscriptcentral.com/ijbm |
Read the International Journal of Bank Marketing guide for authors once before drafting and once before upload. Draft the abstract after results are stable. Set the reference style before adding citations. Keep a cover letter that states your contribution and fit to International Journal of Bank Marketing in under a page.
Skim two or three recent Int J Bank Mark papers to calibrate depth and figure style. Make the novelty clear in the first two pages. Deposit data and code when the policy on the International Journal of Bank Marketing journal page requires it. Disclose any preprint or conference version with identifiers in the cover letter.
Do one focused pass against the International Journal of Bank Marketing guide for authors: scope, length, reference style, required declarations, and figure quality. Then submit through ScholarOne (Manuscript Central).