Get your International Journal of Advertising paper right the first time: a ready-made structure with the right abstract and citations, so editors see your science, not formatting slips.
4.5
Authored by Sumalatha Gangadhar | Published on 17 August, 2026
Submitting to International Journal of Advertising goes smoothly when your draft already matches the journal's own rules. Editors screen new manuscripts against the International Journal of Advertising guide for authors before peer review, so formatting, structure, and required statements should be right on the first draft rather than repaired during upload. This template sets that structure up for you.
It is a manuscript shell aligned to International Journal of Advertising. It covers front matter, the abstract the journal expects, a body organized to the journal's article types, and a reference list in the journal's required style. Confirm current scope and article types on the International Journal of Advertising journal page before you draft.
Prepare the title, authors, affiliations, and ORCID iDs. Write the abstract to the journal's rule and word limit, organize the body to the article type, and apply the required reference style from the first citation. Complete every declaration (ethics, competing interests, funding, data availability) the International Journal of Advertising guide for authors lists, and cite figures and tables in order.
The common failure modes are formatting or reference style that does not match the guide for authors, missing required statements, and an incomplete portal checklist. Clear all three against the International Journal of Advertising guide for authors before you submit.
The shell mirrors what editorial staff check first: article-type fit, the abstract rules, required declarations, and the journal's reference style. For more detail see the author resources. When your draft is ready, upload it through the journal's submission system.
| Element | Int J Advertising requirement |
|---|---|
| Abstract | Unstructured abstract of 150 words. No structured headings or specific article type variations mentioned |
| Main text | 9000 words maximum, inclusive of tables, references, and figure/table captions. Manuscript structure should follow: title page; abstract; keywords; main text (introduction, materials and methods, results, discussion); acknowledgments; declaration of interest statement; references; appendices (as appropriate); table(s) with caption(s) (on individual pages); figures; figure captions (as a list) |
| Declarations | Ethics approval/consent as applicable; competing interests; funding; data availability |
| Figures/tables | Publication-ready; cited in order |
| Supplemental | Upload separately when used |
| Keywords | Do not include keywords. The journal does not request author-supplied keywords (presumably editor-assigned) |
| References | Taylor & Francis Reference Style F (Chicago Author-Date system): author-date format with in-text citations showing author's last name and publication year (e.g., Smith 2023), reference list arranged alphabetically by author with date after author's name, sentence-style capitalization for titles |
| Peer review | Single-blind peer review (single anonymous peer review by one independent, anonymous expert). Note: If authors have shared an earlier version on a preprint server, anonymity cannot be guaranteed |
| Submission | rp.tandfonline.com/submission/create?journalCode=RINA |
Read the International Journal of Advertising guide for authors once before drafting and once before upload. Draft the abstract after results are stable. Set the reference style before adding citations. Keep a cover letter that states your contribution and fit to International Journal of Advertising in under a page.
Skim two or three recent Int J Advertising papers to calibrate depth and figure style. Make the novelty clear in the first two pages. Deposit data and code when the policy on the International Journal of Advertising journal page requires it. Disclose any preprint or conference version with identifiers in the cover letter.
Do one focused pass against the International Journal of Advertising guide for authors: scope, length, reference style, required declarations, and figure quality. Then submit through the journal's submission system.