Patent
Visual web page analytics
John Butler
- 20 Aug 2007
154
TL;DR: In this paper, the tracking script can be executed in a visitor's web browser when the customer's web page is loaded on the visitors' computer and can be unique to each customer because it can be determined by the elements on a web page.
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Abstract: A method and system for tracking user utilization of a web page The invention can use a tracking script, which can be a client-based Javascript code in some embodiments The tracking script can be executed in a visitor's web browser (14) when the customer's web page is loaded on the visitors' computer (11) The tracking script can be unique to each customer because it can be determined by the elements on the customer's web page and can be generated via a dynamic web server process In at least some embodiments, when the customer's web page loads on the visitor's computer (11), the visitor's browser requests the tracking script from a server (12) The server can then transmit the tracking script to the visitor's browser (13) and the tracking script can register itself (14) and 'passively' listens to various browser events (15).
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Citations
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Eleri Dixon,Emily Enos,Scott Brodmerkle +2 more
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124
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TL;DR: In this paper, the authors describe systems and methods of tracking activity over networks and, in particular, tracking web activity over the Internet, and describe a receiver for receiving a request from a visitor for a data object, a processor for providing a cookie to track the visitor's web activity, and a transmitter for transmitting the cookie to the visitor in response to the request.
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Brett Michael Error,Christopher Reid Error,Christopher Luby +2 more
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