Journal Article10.6007/ijarbss/v13-i12/20195
Validity and Reliability Instrument of Fan Engagement with Sports Clubs on Social Media in Oman
Alsiyabi Issam,Omar Firdaus Mohd Said,Jaffry Zakaria,Rozaireen Muszali,Yasir Al-Fathi +4 more
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TL;DR: The instrument developed in this study is valid and reliable for measuring fan engagement with sports clubs on social media in Oman.
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Abstract: This paper aims to develop a questionnaire to identify the fundamental drives that encourage fans to engage with sports clubs on social media.In addition to measuring the activities of fans on sports clubs' accounts on social media.The questionnaire will also measure the influence of engagement activities on social media on brand attachment and loyalty to the clubs.The paper determined that the fundamental drives that encourage fans to engage with sports clubs on social media are (a) Information, (b) Entertainment, (c) Personal Identity, (d) Integration and Social Interaction, (e) Empowerment, (f) Remuneration and (g) Brand Love).Also, the paper determined that fan engagement activities in Social Media are (a) Consuming, (b) Contributing, and (c) Creating activities.11 panels of expert were chosen to validate the items instruments.Finding shown the total score for driver fans engagement on social media section shown r value are .88.Meanwhile for validation score Consumers' Online Brand-Related Activities, r value shows .96.For Brand Attachment and Brand Loyalty Section shown the r value are .92.Overall, in this study, researcher emphasize that the validation dan reliability process definitely precise shown the instrument are important to enhance the sustainability of the engagement to the sport clubs in Oman.
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Citations
Validity and Reliability Implementation Programme Empowercer Academic @ Perak Toward Indigenous Students at Perak State in 2024
Omar Firdaus Mohd Said,Norkhalid Salimin,Md Amin Md Taff,Mohd Izwan Shahril,Jaffry Zakaria,Huzairi Mohd Sani,Farizul Athir Mohd Ramli,Mohamad Azri Ismail Ahmad +7 more
TL;DR: This study assesses the effectiveness of the EmpowerNCER Academic @ Perak program for Indigenous students in Perak, Malaysia, evaluating the validity and reliability of a developed assessment instrument through expert validation and pilot study.
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