Journal Article10.1086/208717
TV Messages for Snack and Breakfast Foods: Do They Influence Children's Preferences?
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TL;DR: When offered a choice of highly sugared or more wholesome snack and breakfast foods, first graders' choices reflected their TV exposure experience.
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Abstract: When offered a choice of highly sugared or more wholesome snack and breakfast foods, first graders' choices reflected their TV exposure experience. Those who viewed commercials for highly sugared foods opted for more (advertised and nonadvertised) sugared foods. Those who viewed pro-nutrition Public Service Announcements chose more fruits, vegetables, etc. A 24-minute animated program “Junk Food” was most effective in reducing the number of sugared foods selected.
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TL;DR: In this paper, the effects of TV commercials on a child's expectation of receiving a toy and the number of commercials he sees for the toy were examined in a 3 × 3 factorial design, where eight to ten year old boys (N = 133) were presented with low, moderate or high expectancies of obtaining a toy, followed by 0, 1 or 3 exposures to a TV commercial.
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