Open AccessBook
Total Global Strategy
George S. Yip
- 01 Sep 2001
TL;DR: Yip as discussed by the authors addressed the most challenging task faced by multinational companies: how to deal with globalization and the resulting need for globally integrated strategies and provided a systematic framework for evaluating which elements of strategy to globalize and by how much.
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Abstract: From the Publisher:
Written by the subject's leading academic authority on global strategy. George S. Yip, this edition of Total Global Strategy II addresses the most challenging task faced by multinational companies: how to deal with globalization and the resulting need for globally integrated strategies. Total Global Strategy II covers every aspect of global strategy and global integration and provides a systematic framework for evaluating which elements of strategy to globalize and by how much. This edition also contains numerous examples of global strategy and end-of-chapter questions.
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