The impact of perceived corporate social responsibility on consumer behavior
TL;DR: This article found that low-fit initiatives negatively impact consumer beliefs, attitudes, and intentions no matter what the firm's motivation, and that high-fit, proactive initiatives led to an improvement in consumer belief, attitudes and intentions.
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About: This article is published in Journal of Business Research. The article was published on 01 Jan 2006. and is currently open access. The article focuses on the topics: Corporate social responsibility & Consumer behaviour.
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Citations
Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs
TL;DR: This paper examined the influence of consumers' attributions on corporate outcomes in response to corporate social responsibility (CSR), finding that consumers responded most positively to CSR efforts they judged as values driven and strategic while responding negatively to efforts perceived as stakeholder driven or egoistic.
Economic Perspectives on Corporate Social Responsibility
TL;DR: The authors synthesize the expanding corporate social responsibility (CSR) literature from an economic perspective and develop a CSR taxonomy that connects disparate approaches to the subject and explore whether CSR should exist and investigate conditions when CSR may produce higher welfare than other public good provision channels.
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Strengthening Stakeholder-Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives
TL;DR: In this paper, the authors propose a conceptual model that explains how CSR provides individual stakeholders with numerous benefits (functional, psychosocial, and values) and how the type and extent to which a stakeholder derives these benefits from CSR initiatives influences the quality of the relationship between the stakeholder and the company.
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Strengthening Stakeholder-Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives
TL;DR: In this article, the authors propose a conceptual model that explains how CSR provides individual stakeholders with numerous benefits (functional, psychosocial, and values) and how the type and extent to which a stakeholder derives these benefits from CSR initiatives influences the quality of the relationship between the stakeholder and the company.
When consumers doubt, Watch out! The role of CSR skepticism
TL;DR: The authors proposed and tested a model that explains consumer skepticism toward the corporate social responsibility of grocery retailers and its influence on important consumer-related outcomes, finding that attributions of egoistic and stakeholder-driven motives elicit consumer skepticism towards CSR, while values-driven attributions inhibit skepticism.
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References
Conceptualizing, measuring, and managing customer-based brand equity
TL;DR: In this article, a conceptual model of brand equity from the perspective of the individual consumer is presented, which is defined as the differential effect of brand knowledge on consumers' perceptions of the brand.
Corporate Social Responsibility: Evolution of a Definitional Construct
TL;DR: In this article, the authors trace the evolution of the concept and definition of corporate social responsibility (CSR) and present an interesting history associated with the evolution and evolution of CSR.
7.1K
Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
Sankar Sen,C. B. Bhattacharya +1 more
TL;DR: In this article, the authors examine when, how, and for whom specific corporate social responsibility (CSR) initiatives work and find that CSR initiatives can, under certain conditions, decrease consumers' intentions to buy a company's products.
4.3K
•Posted Content
Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
TL;DR: In this article, the authors examine when, how, and for whom specific corporate social responsibility (CSR) initiatives work and find that CSR initiatives can, under certain conditions, decrease consumers' intentions to buy a company's products.
4.1K