Journal Article10.1080/08838151.2013.845824
The Effect of Online Media Platforms on Joining Causes: The Impression Management Perspective
Hyun Ju Jeong,Mira Lee +1 more
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TL;DR: In this article, the authors examined the effect of online media platforms, social network sites (SNSs) versus non-SNS, on the intention to join a cause.
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Abstract: Drawing on the impression management theory, this study examined the effect of online media platforms, social network sites (SNSs) versus non-SNSs, on the intention to join a cause. The online experimental study discovered that the SNS was more effective in increasing the intention to join a cause than the non-SNS. The findings also demonstrated the mediating role of the perceived visibility of joining the cause and the moderating role of public self-consciousness on this effect. Further, self-cause image congruence positively influenced the intention to join the cause, while it did not moderate the effect of online media platforms.
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Social media models, technologies, and applications: An academic review and case study
TL;DR: A critical literature review of social media research is conducted with the aim of developing a conceptual framework to explain how social media applications are supported by various social media tools and technologies and underpinned by a set of personal and social behavior theories or models.
235
Self-Presentation in Social Media: Review and Research Opportunities
Erin E. Hollenbaugh
- 01 Jan 2021
TL;DR: This paper reviewed existing research on self-presentation in social media in order to inform future research, and recommended variables to consider in online selfpresentation include individual variables, culture/group membership, motivations, channel-specific variables, self-Presentation content generated by self and others, as well as effectiveness of self presentation.
Click here to look clever: Self-presentation via selective sharing of music and film on social media
Benjamin K. Johnson,Giulia Ranzini +1 more
- 01 Jan 2016
TL;DR: Testing how different self-presentational motivations may produce selective patterns of sharing media content in social networks found individual differences in need for uniqueness moderated effects of own-ideal and actual-self motives, and the intensity of Facebook use moderated the effect of other-ideals on media sharing.
32
Human-like versus me-like brands in corporate social responsibility: the effectiveness of brand anthropomorphism on social perceptions and buying pleasure of brands
Hyun Ju Jeong,Jihye Kim +1 more
TL;DR: In this paper, the effects of anthropomorphism on human-like brand perceptions and buying pleasure in corporate social responsibility (CSR) were investigated and the mediation analysis revealed that warmth is a psychological mediator underlying the positive effect of anthropomorphic messages on buying pleasure.
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