Journal Article10.1080/09593960903233640
The drivers of consumer value in the ECR Category Management model
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TL;DR: In this article, the proposed structure and contents of a frequently discussed Category Management (CM) model in the Efficient Consumer Response (ECR) context are evaluated. But the results from an exploratory factor analysis and subsequent multiple regression analyses show that the investigated CM model needs to be amended by personnel and point-of-sale aspects as they affect Consumer Value significantly.
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Abstract: This paper critically evaluates the proposed structure and contents of a frequently discussed Category Management (CM) model in the Efficient Consumer Response (ECR) context. Based on this we present an extensive empirical study where the data from a survey of 202 household representatives are merged with their actual purchasing data taken from a consumer purchase panel (>30,000 purchase observations). The results from an exploratory factor analysis and subsequent multiple regression analyses show that the investigated CM model needs to be amended by personnel and point-of-sale aspects as they affect Consumer Value significantly. The investigated differences between the drivers of Consumers' Value call for including both survey and consumer purchase data and consequently incorporating attitudinal and behavioural aspects into Category Management.
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Citations
Retail Grocery Store Marketing Strategies and Obesity: An Integrative Review
TL;DR: Findings suggest several strategies for in-store marketing to promote healthful eating by increasing availability, affordability, prominence, and promotion of healthful foods and/or restricting or de-marketing unhealthy foods.
351
A Model for Structuring Efficient Consumer Response Measures
Jesper Aastrup,Herbert Kotzab,David B. Grant,Christoph Teller,Mogens Bjerre +4 more
- 01 Jan 2007
TL;DR: A model is proposed that explains linkages from intra‐organizational, inter‐organ organizational and industry prerequisites through ECR activities to ECR outcomes; and highlights the role of performance, behavioural, attitude and capability measures.
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•Dissertation
Investigating the potential transfer of the efficient-consumer-response-model from the fast-moving-consumer-goods into pharmaceutical wholesale business in Germany
Heike Fastenrath
- 28 Feb 2016
TL;DR: Evidence is delivered that the ECR model is not static and can be adjusted in terms of the number of participants, content and different dimensions in the relationship between different stakeholders and can, therefore, also be implemented in other industries.
14
Exploring the effects of manufacturers' influence strategies and control on category performance in the grocery goods sector
TL;DR: In this paper, the authors explore the effects of manufacturers' influence strategies (consumer-oriented activities, information exchange supporting category plan implementation, and incentives) and control over category performance on category performance.
12
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